Jason Robins, co-founder and CEO of the sports betting firm DraftKings, is standing at a construction site on a street corner outside wrigley field on a sweltering summer morning. Beside him is Crane Kenney, the Chicago Cubs' president of business operations. They pose for pictures, pens in hand. Then they use them to sign a ceremonial steel girder.
The Cubs are building a multi-level addition to Wrigley Field, a National Historic Landmark, where the team has been playing baseball since 1916. DraftKings will pay an undisclosed amount to the team for the right to transform the space into a 17,400-square-foot betting parlor, which is scheduled to debut in 2023. The DraftKings sportsbook will be open during Cubs games, and every other day of the year. The Cubs will get a percentage of food and beverage income. DraftKings will keep the gambling profits.
Like most sportsbooks, DraftKings does nearly all of its business virtually. Since betting lines rarely vary by much from one oddsmaker to the next, its products are basically commodities. In an effort to create some brand stickiness, DraftKings spends liberally— if not wildly—on marketing: an astonishing $981 million in 2021, representing three-quarters of its entire income. Despite that, if competitors like FanDuel or BetMGM offer you an extra half-point on the wager you’re planning to make, you’ll probably take it. Even if you happen to be wearing DraftKings swag at the time.
هذه القصة مأخوذة من طبعة Winter 2022-2023 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Winter 2022-2023 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
