Raw And Healthy

Cold pressed is the hot new trend. And India's first cold pressed brand, RAW Pressery is busy bringing its health benefits to the country's populace and carving out a niche market that is waiting to be explored.

- Steena Joy

India’s first and largest cold pressed juice brand, Raw Pressery was born in Anuj Rakyan’s kitchen with a Norwalk cold-press juicer splattering carrots all over the ceiling. Incorporated as a part of Rakyan Beverages, Raw Pressery is a vertically integrated company with in-house capabilities in farm-produce procurement, processing, manufacturing, cold chain logistics, warehousing and distribution. The brand’s portfolio with over 26 different blends comprises of fruit juices, smoothies, soups, nut milks, booster shots and hydration essentials.

Elucidating on the inspiration behind the brand, Rakyan, managing director, Raw Pressery, says, “Raw was carved out of a personal need to create a beverage that is healthy and tasty. I wanted to create something that mothers would feel happy giving to their kids. It’s tough to eat all the veggies and fruits everyday consistently so juicing was the best alternative. I realised that good health could begin with a simple bottle of juice. My inspiration was addressing some simple questions: Why does being healthy have to be so complicated? Do we believe the health claims marketed by the big food companies? Is there any beverage brand you can really trust to be honest and healthy?”

Cold pressed juice refers to a fresh juice that is made by using a hydraulic press to extract the juice from vegetables and fruits. Just as the name suggests, the pressed fruits and vegetables extract the maximum amount of nectar from the pulp and fiber, leaving the rawest form of juice available.