'India Is Super Important For Us'
Forbes India|June 22, 2018

Pete Lau, founder and CEO, OnePlus, on making Bengaluru the company’s second global headquarters

Anshul Dhamija
'India Is Super Important For Us'
 In just four years since its inception, the Shenzhen headquartered OnePlus, which only makes smartphones that are priced above $400 (about ₹27,000), has raked in revenues of about $1.4 billion as of calendar year 2017. India has emerged as the biggest market for OnePlus, accounting for a little over one-third of the company’s total revenue. Ahead of the launch of its latest smartphone, the OnePlus 6, on May 17, Pete Lau, the company’s 43-year-old founder and chief executive officer, spoke to Forbes India about its fan base in India and building a global reputation. Accompanying him was his assistant Eric Gass who interpreted the conversation. Edited excerpts:

Q What got you to change track from selling Blu-ray players at Oppo Electronics to setting up OnePlus and selling smartphones?

Towards the end of 2013, there was a clear realisation—the internet is a model for doing business combined with best-in-class products. At the time, companies in China were focusing on ecommerce, a lot of which was characterised by delivering goods that were available for cheap. The way I saw it, people wanted premium products, and there could be an internet business model built around it.

هذه القصة مأخوذة من طبعة June 22, 2018 من Forbes India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة June 22, 2018 من Forbes India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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