Tell us a little about Best Western Hotels & Resorts and its evolution over the years.
Founded in 1946, Best Western Hotels & Resorts has since developed and evolved into the only hotel membership-based model in the world, currently comprising the hotel owners in North America. That is the reason the brand is quite sensitive to the needs of the owners in addition to being competitive and performance-focused. Starting with the flagship ‘Best Western’, the brand portfolio grew to seven brands by the end of 2014. Beginning 2015, it underwent a brand refresh to broaden the appeal with a contemporary and energetic look, and to distinguish each of its brands and their exceptional offerings by creating more white space between them. Since then, more brands have been added to the portfolio as a response to the evolving trends and business needs of the promoters. Earlier this year, three more brands were added in the brand portfolio with the acquisition of WorldHotels. Today, it has 16 brands and over 4,500 hotels in more than 100 countries.
Can you talk about your expansion plans - India, to be specific?
هذه القصة مأخوذة من طبعة January - February 2020 من Hospitality Talk.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January - February 2020 من Hospitality Talk.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Technology vital post COVID
The recent DDP Digital Conclave titled ‘The Post Pandemic Reset’ focused on hospitality and how technology would play a major role in a reset for the post-COVID world.
Local experiences
There will be more challenges along the way. However, COVID-19 has shaped the industry for a better, sustainable and enriching future, says Patrick Taffin, Assistant Dean, SHMS Leysin.
IHE GOES PHYSICAL
India’s one of the largest B2B hospitality expos, the four-day IHE 2021, opens on September 24 at IEML, Greater Noida and will be a 100 per cent ‘physical show’.
FHRAI-IHM GETS NCHMCT AFFILIATION
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On the road to recovery
The food delivery market is dominated by Swiggy and Zomato, sharing 85 percent of the total market between them, says the India Food Service Delivery Report 2021.
Focus on feedback
Domestic tourism has emerged as a sustainable segment to watch out for especially in post-pandemic business recovery scenarios, says Pankaj Gupta, General Manager, Holiday Inn Jaipur City Centre.
HOMESTAY IN THE HIMALAYAS
Invoking the grandeur and nobility of the Raj era, Jungle House – a boutique homestay in Shimla, Himachal Pradesh – opens its doors for guests.
Cautiously optimistic
Pinning Raffles Udaipur on Accor’s global map, Kerrie Hannaford, VP – Commercial, Accor India & South Asia talks about raising the bar with immersive hospitality and emotional luxury.
ACQUISITION MODE
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A complete solution
Built on the airspace of a conventional railway station, The Leela Gandhinagar reflects the vision of modern India, says Jaideep Anand, Vice President and General Manager, The Leela Gandhinagar.
