Leading Taiwan-based Cloud Storage Company, Synology recently launched its NAS Storage and Surveillance solutions in partnership with Supertron. Targeting entry level enterprises as end users in its initial phase of entry into the Indian market, the company is all set to leverage the Indian Channel Community to reach out to potential customers across the country.
What is your go to market strategy and vision for India business?
First of all we need to study the data storage behavior in India to understand how the people in India are storing their data both in consumer and business. And next we are going to do a lot of broadcasting and reviews to share with all users in India and to show them how Synlogy NAS networking products and surveillance can benefit their day to day use so we’ve divided our products strategy into two segments: the B2C and B2B. The B2C area is basically to make our product available on popular retail and e-tail - Amazon for example – where we get multiple user comments and these comments are very helpful to newcomers and on top of the top of this we will do a lot of reviews from the media us and also a case study sharing to show users the generic basic usage of our functions and features. So that is the consumer side, and with the business side, I think the quickest way after we have studied the behavior is to engage directly with the users, to understand and to develop case studies. In every other country, we are actually very closely engaged with end users. We interview them and study with them to see how they’re using our products and then we make a case study and then we spread them to the market. That will help get everybody’s attention on how Synology can help them with storage in India.
هذه القصة مأخوذة من طبعة November 2017 من SME Channels.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2017 من SME Channels.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Weathering The Storm Of Economic Uncertainty:How Can Manufacturers Achieve Growth When Others Are Not?
The challenges and economic pressures on the manufacturing sector are distinctive to this part of the economy. However, companies should be making the most of the ‘Make in India’ initiative and use the opportunities provided to emerge on top.
Dell Emc to Create Separate Partner Programme by February 2017
After the merger of EMC Federation of companies with Dell, Dell Technologies has separate business units i.e. Dell, Dell EMC including RSA and Virtustream, Services and strategically aligned businesses – Secure Works, Pivotal and VMware And, every BU is trying to do the integration quickly so that they can tap the maximum market share with right market programmes.
canon bullish about govt. segment for future growth
printing industry has been growing at a significant pace majorly owing to evolving customer demand from tier ii & tier iii cities amongst other drivers. further, the combined impact of the internet and digitization have moved the printing industry ahead and it true that the print industry has embraced huge transformations in recent time.
Digital India: Challenges & Opportunities
In the journey towards ‘Digital India’, the Government is attempting a transition from closed, top-down, bureaucratic, and paper-based transactional models towards online, integrated digital offerings that encourage a new kind of interaction between citizens and the state.
Industry Moves To Virtualized Networks
With APAC adoption of SDN on the rise, India is poised to be a major market with a surging interest from all segments and an enormous opportunity for partners. The market adoption is led by telcos as seen anywhere across the globe, but the interest in SDN has taken rapid leaps and SDN/NFV PoCs, and solution deployments in other industries as well.
DNS: Types Of Attack And Security Techniques
In today’s world, the Internet is critical to both economy and society.
We Will Drive Demand For Partners To Fulfill
Leading Taiwan-based Cloud Storage Company, Synology recently launched its NAS Storage and Surveillance solutions in partnership with Supertron. Targeting entry level enterprises as end users in its initial phase of entry into the Indian market, the company is all set to leverage the Indian Channel Community to reach out to potential customers across the country.
It's About Helping Partners Grow Their Customer Base
A 100 percent channel organization, Forcepoint is committed to ensuring that the partner’s business is profitable, because only then will they continue to invest in Forcepoint in terms of people, money and time.
Indian IT Leaders Converge At Enterprise IT World CIO200 Tech Summit And Awards 2017
The historic event, unprecedented in scale, gathered over CIOs and ITDMs from across geographies and verticals to deliberate on the theme of Digital Transformation of the organization.
Managed Security Services In A Parallel Race With Cyber Intrusions
With India gearing up for digital transformation owing to ambitious initiatives like Digital India Programme, a parallel growth in the number of targeted attacks and vulnerabilities is inevitable which if not addressed can derail the country’s digital journey. The increasing cyber intrusions however are also fuelling the growth of manages security services, creating new revenue opportunities
