Marrily: What parents can't, App can…

The most important decision you’ll ever make is your choice of spouse - warren buffet.

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From placing ads in newspapers or creating profiles on matrimony sites, short listing prospects, arranging meetings to convincing who to marry, parents have for long played the role of a matchmaker in India. It is no surprise that online matrimony services, such as Shaadi.com and bharatmatrimony.com, have been targeting parents for their services instead of the end user themselves. It is estimated that annually 10 million Indians use online matrimony services to find a spouse. But surprisingly, success is on the lower side; only 4% of 23.4 mn marriages happened via online channels in 2015. Compared to US or china, our success rate is less by an order of 10. It perhaps means that something is broken and this space is ripe for disruption.