HUID: India's quest for GOLD PURITY EXCELLENCE
The Retail Jeweller|May - June 2021
The Indian gold jewellery sector’s journey towards hallmarking has been long, slow and bumpy. Although voluntary hallmarking became available in April 2000, compromised gold was still widely sold in the market — a fact of which neither public nor government was ignorant. In June 2021, however, hallmarking became mandatory. Manufacturers, jewellers and consumers now must quickly come to grips with the new purity norms, which juxtapose a unique six-digit ID for each item with the utterly inadequate state of India’s hallmarking infrastructure. The Retail Jeweller weighs the pros and cons of this sharp turn in the current, mid pandemic moment, when the gems and jewellery industry is more dependent than ever on gold sales.
Soma Bhatta
HUID: India's quest for GOLD PURITY EXCELLENCE

The Indian jewellery industry is not new to hallmarking. What was, however, a voluntary practice now has been imposed by fiat. The central government has made it mandatory, from 16 June 2021, for jewellers to register for a hallmark unique identification number (HUID). It is a pivotal moment.

Gems and jewellery is one of the largest sectors of the Indian economy. Despite the sector’s size and importance, it remains predominantly informal. Just 80,000 jewellers are hallmarked (at the time of going to print), so far and what is even more astonishing is that this small number is nearly 50 per cent higher than it was before the government-mandated hallmarking.

Among non-hallmarked jewellers, there is a palpable sense of fear. The government has given them until the end of August to comply with the new rule, failing which a penalty is to be imposed. Regardless of this deadline, action will be taken on consumer complaints.

To balance speed with step-by-step application, the government has decided to proceed in a phased manner across the country. In phase one, mandatory hallmarking comes into force in 256 districts (out of 718), covering 14-, 18-, 20-, 22-, 23- and 24-carat gold jewellery and artefacts. Despite this staggered implementation, the move is beginning to upset the industry.

GRADING BIS

Jewellers already face serious challenges caused or exacerbated by the coronavirus pandemic. Now they face the added risk of an investigating officer coming to clamp down on their business if there is a discrepancy in the purity level. The registrar can even cancel the jeweller’s licence for noncooperation.

هذه القصة مأخوذة من طبعة May - June 2021 من The Retail Jeweller.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة May - June 2021 من The Retail Jeweller.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من THE RETAIL JEWELLER مشاهدة الكل
How Dubai Governs Its Gold
The Retail Jeweller

How Dubai Governs Its Gold

Dubai’s high standard of gold quality and trade transparency combined with a jaw-dropping 98% compliance level, makes a perfect case study for how India needs to emulate the best practices that lures buyers from world over to the ‘City of Gold’

time-read
2 mins  |
May - June 2021
HUID: Paralyzed by incapacity
The Retail Jeweller

HUID: Paralyzed by incapacity

The one clarity about hallmarking and HUID at present is that there is none. Here’s the long and short of the HUID capacity constraint.

time-read
10+ mins  |
May - June 2021
Mozambican masterpieces by FURA
The Retail Jeweller

Mozambican masterpieces by FURA

Rubies are rarer by far than diamonds — and some of the finest rubies today come from Mozambique. Mindful of the opportunities, FURA Gems, a fast-moving young mining company, is resolute in expanding the ruby market even as it gets ready to hold its inaugural ruby auctions in Jaipur this month.

time-read
5 mins  |
May - June 2021
HUID: India's quest for GOLD PURITY EXCELLENCE
The Retail Jeweller

HUID: India's quest for GOLD PURITY EXCELLENCE

The Indian gold jewellery sector’s journey towards hallmarking has been long, slow and bumpy. Although voluntary hallmarking became available in April 2000, compromised gold was still widely sold in the market — a fact of which neither public nor government was ignorant. In June 2021, however, hallmarking became mandatory. Manufacturers, jewellers and consumers now must quickly come to grips with the new purity norms, which juxtapose a unique six-digit ID for each item with the utterly inadequate state of India’s hallmarking infrastructure. The Retail Jeweller weighs the pros and cons of this sharp turn in the current, mid pandemic moment, when the gems and jewellery industry is more dependent than ever on gold sales.

time-read
8 mins  |
May - June 2021
INTERVIEW - SACHIN JAIN
The Retail Jeweller

INTERVIEW - SACHIN JAIN

De Beers is undergoing an unprecedented transformation by returning to the root and adding its tag of assurance to develop a fortified position for its partners and indisputable trust for consumers in years to come. Ahead of the De Beers Forevermark annual Forum 2021, Soma Bhatta speaks to Sachin Jain, MD, Forevermark India, about the massive internal and external changes that the organization is undergoing and what it means for De Beers’ Indian stakeholders.

time-read
5 mins  |
May - June 2021
INTERVIEW - AJOY CHAWLA
The Retail Jeweller

INTERVIEW - AJOY CHAWLA

As long ago as the early 2000’s, Tanishq, the preeminent brand in organised jewellery retail, made known that gold purity standard in India is questionable. It equated purity with trust, winning over millions of customers. Will mandatory hallmarking erode that lead? Not so, Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, tells Soma Bhatta - trust is an edifice of many levels, and purity is only the first one.

time-read
6 mins  |
May - June 2021
INTERVIEW - COLIN SHAH
The Retail Jeweller

INTERVIEW - COLIN SHAH

As IIJS 2021 gears up to resuscitate the trade sentiment with its comeback physical show in Sept 2021, Colin Shah, Chairman, GJEPC speaks to Soma Bhatta about its role in steering domestic policies, plans to scale up India footprint, and why it needs to first build domestic demand in order to become a reliable

time-read
3 mins  |
May - June 2021
INTERVIEW - SHAILESH SANGANI
The Retail Jeweller

INTERVIEW - SHAILESH SANGANI

IIJS 2021 has surprised the trade for many reasons: the highest number of exhibitors ever in the history of the show; forty percent larger show space and shifting base to Bengaluru after a three-decade plus unbeaten stint in Mumbai. Shailesh Sangani, convener, national exhibitions, GJEPC, speaks to Soma Bhatta about the key highlights, trade expectations and why retailers should brave the odds to visit the upcoming show.

time-read
4 mins  |
May - June 2021
GOLD: A Modern Rendition
The Retail Jeweller

GOLD: A Modern Rendition

World Gold Council’s ‘You are Gold’ Campaign to excite millennials about gold purchase.

time-read
5 mins  |
May - June 2021
From the earth, for the earth: How natural diamond miners are rehabilitating nature
The Retail Jeweller

From the earth, for the earth: How natural diamond miners are rehabilitating nature

Diamond is in a very eventful phase in its global trade history. There are discoveries such as the 1,098 carat diamond by Debswana, a joint venture between De Beers and the Botswana government. Natural diamonds no longer adorn a woman with its beauty only, the members of Natural Diamond Council are giving their all to conserve the environment with better technology. And this is exactly where Natural Diamond Council is making a difference inimitable in scale and heart. Let’s understand better.

time-read
2 mins  |
May - June 2021