Undaunted by the economic downturn triggered by Covid-19, RK Jewellers has launched a premium boutique modelled on the lines of top notch international luxury brands
The Retail Jeweller|November - December 2020
ROHAN SHARMA, Managing Director of RK Jewellers, ventured into his family business along with his sister - PRAKSHI SHARMA, in 2011. Started by his parents in Delhi in 1995, the store is a labour of passion and immense hard work from the entire family, and now, under the aegis of young leader, the brand has taken a leap into the luxury segment with a new expanded section on the second fl oor of the existing fl agships. The retail concept steers away from the mundane transactional experience usual at most Indian retail outlets and focuses on offering truly international luxury experience when it comes to hi-jewellery. The Retail Jeweller talks to Sharma about his new store and the road ahead
ROHAN SHARMA
Undaunted by the economic downturn triggered by Covid-19, RK Jewellers has launched a premium boutique modelled on the lines of top notch international luxury brands

The Retail Jeweller (TRJ): You have ventured into an uber-premium luxury space. How do you think the market has changed now? Rohan Sharma (RS): When our family started the business, people would buy jewellery like an investment. Now, however, people are slowly leaning towards diamonds and gold as a fashion statement. It is more of a lifestyle choice. So, we slowly transformed to cater to a niche audience and make designs with the help of international aesthetic experts. Besides offering the designs and finish, it becomes important to offer these consumers a retail experience that matches the luxury quotient of the products. Indian consumers are fully aware of how retail as evolved in other categories and deserve to be treated in a manner that is more personalized and private even in the jewellery segment.

TRJ: Most retailers are cautiously treading the high-priced segment. However, your strategy is a complete divergence from the current market sentiment of focussing on price-sensitive products. What is your thought process?

RS: When the pandemic hit, everyone was pessimistic. It was uncertain, since there were no weddings or gatherings, so people felt jewellery won’t sell. We decided to think the other way with optimism and expanded our operations. Our prices start from Rs 5 lakh and go above. We feel there is a big market for well-designed and high-quality pieces.

هذه القصة مأخوذة من طبعة November - December 2020 من The Retail Jeweller.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November - December 2020 من The Retail Jeweller.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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