Inside The Mind's Eye
Apparel|November - December 2020
It is not only about photography for Pranab Gandhi, who needs to picturise the overall campaign before clicking shots. In a short conversation with the dynamic fashion photographer Ayesha Sultana Mohiuddin Gopalan receives a glimpse into what goes on behind the camera…
Ayesha Sultana Mohiuddin Gopalan
Inside The Mind's Eye

WHAT MADE YOU CHOOSE FASHION PHOTOGRAPHY?

I actually never wanted to be a Fashion Photographer. I always wanted to direct films. But in 2001, while trying to make my mark as a film writer, in an extremely conservative industry where newcomers were not too welcome, I would have to attend several film writing workshops to better my skills. To get to them, I would use the railway foot bridge at Ville Parle where I often came across an advertisement of a retail garment brand. This ad showcased a family photo for a showroom nearby that catered to family clothing. But the image and the layout, I somehow felt, could have been presented in a much more attractive manner.

So, on a fine Monday morning I decided to take a slight detour and visit the owner of the showroom. I walked in while the shop was in the middle of an accounting session and immediately decided to speak with its owner. He was kind enough to entertain me. I told him of the advertisement displayed at the station and said that I could do a better job of it. He agreed so I asked him to just give me money for the roll and that I would arrange for a good photographer and cinch together an image worthy of the site. That was the beginning of my career.

هذه القصة مأخوذة من طبعة November - December 2020 من Apparel.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November - December 2020 من Apparel.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من APPAREL مشاهدة الكل
All About Dressing As You Want
Apparel

All About Dressing As You Want

A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.

time-read
6 mins  |
January 2022
Online Shopping Likely To Reach $1.2 Trillion By 2025
Apparel

Online Shopping Likely To Reach $1.2 Trillion By 2025

Market Watch

time-read
1 min  |
January 2022
Weaving A Sustainable Future
Apparel

Weaving A Sustainable Future

Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.

time-read
6 mins  |
January 2022
Summer of 2022
Apparel

Summer of 2022

Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022

time-read
4 mins  |
January 2022
Journeying for the Joth
Apparel

Journeying for the Joth

Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.

time-read
8 mins  |
January 2022
Go Digital - Get Organised Reshamandi Style!
Apparel

Go Digital - Get Organised Reshamandi Style!

Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.

time-read
4 mins  |
January 2022
Erotissch – Stitching differently
Apparel

Erotissch – Stitching differently

Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.

time-read
3 mins  |
January 2022
Colourful Fable
Apparel

Colourful Fable

A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.

time-read
5 mins  |
January 2022
Going #PLUS
Apparel

Going #PLUS

Heer Kothari explores the growth of the Plus Size apparel segment in India.

time-read
4 mins  |
December 2021
Endorsing Desi Oon
Apparel

Endorsing Desi Oon

Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry

time-read
8 mins  |
December 2021