Bryan Habana has swapped tries for ties with the launch of new digital sports marketin
It would seem that entrepreneurship is a fairly natural next step for professional sports stars once their time on the field (or track, or court, or…) is up. Magic Johnson, Michael Jordan, David Beckham, George Gregan, Bob Skinstad – they all started their own businesses either after retirement or in the years leading up to it as a way to sustain economic prosperity, but this time on their own terms. In late 2018, local rugby legend Bryan Habana joined this group when he partnered with Mike Sharman, king of all things viral and owner of Retroviral Digital Communications, and Ben Karpinski, sports content sage, to launch Retroactive, a digital sports marketing and sponsorship agency that aims to turn the industry on its head.
Corporate life makes sense for the former Springbok. As Mark Alexander, president of the South African Rugby Union, once said, Habana showed great ‘discipline, leadership and professionalism’ on the field – all qualities that translate well to the business world. But co-owning a company in the communications space is an interesting change of pace for the athlete. We caught up with him to learn more about how he made the shift and what we can expect from his new venture.
GQ: How did you find sport prepared you for entrepreneurship, if at all?
هذه القصة مأخوذة من طبعة May 2019 من GQ South Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2019 من GQ South Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
CREATIVE MINDS BEHIND THE CAMERA
A creative director, a filmmaker and a video director - three Ghanaian visionaries share their unique approach to fashion and visual storytelling
Body Odours You Shouldn't Ignore
A little whiff of sweat or muskiness may not be cause for concern, but some smells can signal a health concern that are worth taking a bit more seriously
THE MOST CONSISTENT IN THE GAME
K.O's greatest strength is his adaptability in the evolving music industry while staying true to his roots. From his days as a member of Teargas to solo hits like \"Caracara\" and \"Sete,\" he proves that he is always one step ahead
POWER & PASSION
Off the field and comfortable with SA rugby's MVPs, Eben Etzebeth and Cheslin Kolbe
GUNNING FOR GLORY!
BURNING UP THE GLOBAL STAGE, BLXCKIE HAS A THING OR TWO TO SHOW US ABOUT SUCCESS
Final Edition
From 2025, Jaguar will go fully electric. To say farewell to their internal combustion felines, our motoring editor Dieter Losskarn joined the megabrand in taking their latest F-Type sportscar on one last lap
WRITING THEIR NEXT CHAPTERS OF SUCCESS TOGETHER
The collaboration between Bisquit and Dubouché and Kwesta is kicking into gear with an initiative to drive a new wave of pioneering spirits
Exceeding all the Hype
Group managing director at Fairlawns Boutique Hotel and Spa, Michael Kewley injected charm and artistry into the space, elevating its status of luxury
Grand Cruiser
Our motoring editor Dieter Losskarn was pleasantly surprised by how much he liked the new Prado. In fact, it is one of the best SUV/4x4 vehicles he's driven in a long time. Here's why...
Why Does Everyone Have Big, Fake White Teeth Now?
Veneers were once a dirty secret. Now, they're a luxury status symbol and the famous and wealthy are flocking to Hollywood's favorite dentist in search of even more perfect smiles
