You may or may not know Emma Chamberlain, but you'd definitely know the Emma Chamberlain style of vlogging. The content-Emma reviews vegan fast food; Emma preps for Coachella; Emma gets a nose piercing-is almost beside the point. The style is the key; the appeal is in the authenticity. In her videos, she speaks directly to her audience, delivering her monologues in a fast-paced, stream-of-consciousness, and unvarnished manner. Bloopers not only make the cut, but are also played big for laughs; her timing is impeccable and her camerawork, unpretentious; she zooms in close on her (usually makeup-free) face or some other easily missed detail to emphasise a point; she curses, she belches; she adds irreverent bits of text and audio, and she distorts her voice and features all for comic effect. It's a winning formula. Since launching her YouTube channel in 2017, Chamberlain now has some 11 million subscribers on the platform and more than 15 million followers on Instagram. In two months, she will turn 21.
A true digital and social media native, Chamberlain started watching YouTube videos when she was six and soon graduated to making them. At 16, she dropped out of high school to make a full-time career out of YouTube. I enjoy sharing vulnerable sides of myself as well as the fun, light-hearted ones, to hopefully make people smile and to make them feel comfortable. I want people to feel understood when they hear me talk, or comforted by it in one way or another, says Chamberlain on what drove her to start making videos and, more recently, podcasts. As for her decision to leave school, she says: It's not like I wanted to succeed at school because I had a heartfelt goal. I wanted to be good at school and to go to a good school because I wanted to brag about it. When I really thought about it, that's what a lot of people did-it's not about their passion in life or a means to making money.
هذه القصة مأخوذة من طبعة March 2022 من Harper's BAZAAR Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 2022 من Harper's BAZAAR Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
BEYOND BEACHES
Escape Down Under for everything your heart desires a romantic intimate wedding, or a cruise along Sydney's picturesque harbour. The world is your oyster and the best thing is you can eat it too.
DOWN TO EARTH
In the spacious apartment of Geraldine Toh and Vincent Lim, art, design elements and an earthy sensibility commingle in perfect harmony.
DO YOU FASHION, BRO?
As the number of male fashion influencers swells, we look at what's driving this trend.
CRUISING ALTITUDE
With his idiosyncratic Thai movies, dashing movie star good looks and frequent Paris red carpet appearances, Apo Nattawin Wattanagitiphat is bringing the best of Thailand to the rest of the world.
PUT A RING ON IT
Complete your love story with a beautiful engagement ring and exquisite bridal jewellery from storied London jeweller, GRAFF.
PERFECTING TIME
With its unique Atelier d'Antoine programme and an assembly of artisans, Jaeger-LeCoultre shows how it takes watchcraft into the next level.
SOMEWHERE OVER THE RAINBOW
'The Shape of Colours', Hermès haute bijouterie collection, is a true technicolour dream.
HAUTE BIJOUX
The latest and most talked-about collections.
REPAIR REVOLUTION
Unlock your skin's potential.
LIKE SECOND SKIN
Arissa Ha speaks to Christine Nagel about Barénia, Hermès first ever chypre fragrance.