Looks &Trends: FENDIX SKIMS Capsule Collection

Under the direction of Kim Jones and Kim Kardashian West, FENDI and SKIMS debut a collection which unites the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman.

Under the direction of Kim Jones and Kim Kardashian West, FENDI and SKIMS debut a collection which unites the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman. “The idea for the collaboration came about when my team and I were sitting around a table at the studio in Rome,” explains Jones. “Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new SKIMS collection. It was then that I thought: let’s do something together.” “Both FENDI and SKIMS have a cultural power very different from each other, but equally as strong,” reflects Kim Kardashian West. “We share a desire to push boundaries, think differently and challenge convention which is why we found so much common ground collaborating on this collection together.”