Zoya's Campaign Featuring Sonam Kapoor

Zoya, the exquisite diamond boutique from the House of Tata, has been redefining the way fine jewellery is experienced in India with meaningful pieces of wearable art and an experience of warm luxury.

The atelier introduces a powerful new brand campaign featuring its ambassador Sonam Kapoor. Centred on its autograph collection, ‘My Embrace’, an iconic collection, it embodies the brand’s homage to its timeless muse – the Zoya woman. She revels in self-discovery, finding joy and nourishment in embracing every facet of her being. Whether it’s through moments in which she is accompanied by her favourite music, journaling, or immersing herself in nature, she finds fulfilment in simply being. With this campaign, Zoya extends its iconic range to a new colour palette.

Amanpreet Ahluwalia, Business Head of Zoya, expresses, “At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys through the very soul of Zoya, a word which means ‘alive’. ‘My Embrace’ becomes an iconic symbol of self-acceptance, because you feel truly alive when you embrace who you are and are comfortable in your own skin.”