Bridechillas' Preference

Millennial brides are steering away from more traditional outfits and have definitely observed an uptick in the trend towards casualization. The demand is shifting towards shopping with practical considerations in mind.

- Nishit Gupta, Director KALKI Fashion

Are big fat Indian weddings incomplete without some big fat designers? Well, in the past few years we’ve seen a huge change in the wedding market landscape. Huge gatherings have shifted to an intimate crowd, conventional events have turned into more informal ones, gifts have now become a part of the wedding registry, and meaningless experiences have changed focus towards environmental friendly weddings. Couples have started to realize that their weddings need to reflect their personality more than anything else and that has impacted the wedding market including clothing.

Millennial brides are steering away from more traditional outfits and have definitely observed an uptick in the trend towards casualization. The demand is shifting towards shopping with practical considerations in mind. The shift not only flags a growing demand for outfits that one could walk down the aisle in, but also one that can be worn to a party the week after. Bridechillas know the value of time and money and don’t really want to spend a single minute away from her goals. She wants an outfit that complements her style statement - sharp, sophisticated, and trendy. Let us scroll down and know more about the millennial bride.