“MARKETING IN THE AGE OF COVID19”

As the spread and impact of COVID-19 continues unfolding, Business Owners, specially MSME & Small Business across industries need to be more alert and more decisive than ever – responding to changing conditions, and keeping an eye on the future, to ensure they are ready when better times return. As a Brand owner, you need to be considering implications, not only on the health of your business, but on that of your relationships with all your stakeholders.

- Manoj Chandra

With the impact of the coronavirus very unpredictable, the pandemic will take a toll on communities and healthcare systems; as well as on every aspect of daily life, the economy, business and brands.

But it is also bringing in new opportunities too.

Key Lessons to be Learnt

‘Black Swan’ events can break a business – or make it

‘Black Swan’ events like SARS or COVID-19 are moments-of-truth for brands (and marketers) - A time to clarify your purpose, values, commitments; but equally to demonstrate your agility, creativity and spirit.

Remember, there will always be an After…

When the recovery happens, it will happen very fast, releasing much pent-up demand and impacting supply chains & infrastructure. For China, the after has already started, for India it will not be far behind.

But the world will be a different place..

With both attitudinal and behavioral change in people, new needs, new priorities and new opportunities.

amidst the uncertainty that customers have about their health & economic well being.

Digital is the new norm

With the physical world locked down, everything is shifted to the internet. Work from Home, Learn at Home, Deliver to Home, Eat at Home, Exercise at Home, are the new buzz words. The digital age is now fully in place in India.

Social Media now plays an even more important role