THE POWER OF Diamond
TMM|January 2020
Dhanvi Diamonds is an internationally recognized, esteemed and coveted diamond jewellery house that has been beautifying Indian women for over 60 years. For more than six decades, Khandelwal house of Delhi has defied the boundaries of concept and craftsmanship creating jewellery that blends together in a unique style. The designs, borne out of experience and expertise, bring the skills together under one name in India called ‘Dhanvi Diamonds’. It all started with Late Lala Banarasi Dass, who was in the silver and gold bars in Kucha Mahajani. Following the tradition, his son Ashok Khandelwal blessed with great wisdom and vision expanded the family business to wholesale of silver jewellery in Kucha Mahajani and retailing of gold and silver jewellery through 2 stores in East Delhi. It was in 2000 when his son Saurabh Khandelwal joined him and took the business altogether to a new turning point by adding manufacturing and wholesale of diamond and diamond jewellery under the flagship brand name of Dhanvi. Till date, the brand has successfully created its niche and presence at more than 150 jewellery stores across North India. In a quick chat with TMM, Saurabh gave an insight into the world of diamonds and the role Dhanvi Diamonds play in it.
THE POWER OF Diamond

All the pieces by Dhanvi Diamonds are manufactured by CAD and CAM. What do CAD and CAM stands for?

CAD refers to Computer-aided Design and CAM is Computer-aided Manufacturing. You can learn to design on CAD and then with the help of designing you can direct CAM machines these days which uses wax or rubber and makes exact model what you have done with your designing. The change in technology has resulted in faster production and flawless pieces that people are ready to buy without a second thought.

What is the brand’s presence currently?

Our business is diversified and since we are present in 7 states, we have different distributors in every location and through the distributors, we access our dealers who run retail jewellery stores. It’s all channelled through distributorship system and very soon we are going to launch our new products under a flagship name too. Under this, we will be launching ultra-lightweight jewellery certified by the International Gemological Institute and will be hallmarked too.

هذه القصة مأخوذة من طبعة January 2020 من TMM.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2020 من TMM.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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