CATEGORIES

GEC Unifying Audiences With Content Diversity

OVER DECADES, TV has been bringing families together and in the last few years, the medium has broadened its viewer base. Television content not only cuts across cultures but also unifies audiences across geographies ad demographics. It is reflective of the social milieu that is India – with its unique subcultures. TV shows are broadly bucketed into four key content categories – relatable/ slice of life social dramas, aspirational, mythological/fantasy (escapism) and adventure/ thrill.

LEAPING WITHIN TO LEAD FORWARD

The metaverse workspace, combatting cyber threat, ensuring sustainability, accelerating tech integration in health and finance and tapping entrepreneurial opportunities are among the measures that will help achieve India’s vision of a truly digitised and sustainable country

Evolving To Electric

Within four years (FY17 to FY21), passenger EV industry has witnessed a growth of seven times (7X). Tata Motors alone has sold 12,000+ EVs till Nov’21 and monthly booking generation has started touching 3,500 for its two models - Nexon EV and Tigor EV. In FY22, the Indian Passenger Vehicles EV segment is expected to triple in sales, as compared to FY21.

'WE ARE CUSTOMER OBSESSED'

EVERYTHING at Amazon is customer backwards and this is true for Prime Video as well. Gaurav Gandhi, Country Head, Amazon Prime Video India points out that the word to note is ‘obsessed’ because every investment the company makes, and every decision it takes, is to superserve different customer segments in India, making world-class entertainment available to all

Top Tech Trends In 2022

The year ahead will see a surge in the demand for increasing sustainability, data volumes, network speed and those many growing wonders of the digital world like NFT and cryptocurrencies, in which daily trading volumnes are on the rise

Hybrid Testing, Booster Dose Must

"To quickly detect Covid-19 cases and slow the virus’ spread, India must increase its use of Rapid Antigen Tests in addition to RT-PCR tests”

Omicron Threat - How Prepared Are We?

Covid-19 has changed the healthcare landscape in the country; hospitals faced challenges that were unanticipated in scale when the pandemic struck nearly two years ago.

Auto Trends Driving 2022

The pandemic changed the face of mobility globally. In 2022, a whole new wave of changes are expected to revolutionise trends in the automotive industry Siddharth Shankar

The Year Of Recovery

Year 2022 is going to be very crucial for the Indian economy. The way Omicron variant will pan out will further determine the pace and nature of this recovery.

New Year Resolutions for Seniors

THE NEW YEAR IS UPON US and it is time to think of those resolutions again! Whether you resolve to be fitter and healthier, connect more socially or to tick off some points on your bucket list, this is a time to take stock of the year gone by and to think of the year ahead. Covid has taken more than its fair share of our time and energy and we have learned to understand the new normal.

HOUSING & INFRASTRUCTURE - Faster, Efficient, Construction All Around

Despite the second wave of corona virus severely denting the economy, construction activities picked up across housing, commercial and mega infrastructure projects. This trend is expected to dominate 2022 as well.

Cautious Steps Toward Green Power

With the last-minute tweaking of a crucial clause at the COP26 Climate Summit in Glasgow, India has set the tone for a new balance it aims to establish in tackling climate change

A Case For Modernising Domestic Manufacturing

"Aluminium is a metal of significant strategic importance to India, critical to almost all sectors of significance to modern life”

2022: Corporate Catharsis

MINHAZ MERCHANT IS THE BIOGRAPHER OF RAJIV GANDHI AND ADITYA BIRLA AND AUTHOR OF THE NEW CLASH OF CIVILIZATIONS (RUPA, 2014). HE IS FOUNDER OF STERLING NEWSPAPERS, WHICH WAS ACQUIRED BY THE INDIAN EXPRESS GROUP

GEARING UP FOR A NEW INDIA

Businesses have been pivoting online across all industries. Earlier, the online mode was limited to interactions between customer and business, but now even crucial internal processes are executed virtually.

“No Change Is Permanent But Change Begets Change”

Paul Fernandes, XLRI

“Management Education In India Is Here To Stay”

The pandemic has created an imperative for organisations to reconfigure their operations and has also given an opportunity to transform.

HOW WE DID IT

THE TOP MANAGEMENT institutions in the BW Businessworld ranking are determined by the BW Education research team.

How PGDM-BM at MDI Gurgaon Accelerates Careers

Management Development Institute, Gurgaon tries to weave together the participant’s work experience and understanding of management theories into management insights through its PGDM-BM programme

Hiring the Best Talent

Assessing and allocation play a major role in understanding whether a potential hire fits the organization and by extension their team

CELEBRATING A RICH HISTORY

The Institute of Public Enterprise has a state-ofthe-art campus that provides a serene academic environment congenial for students, research scholars and faculty

Reimagining Business School Education in a Post Pandemic World

The inclusion of technology-centric courses and incorporation of online modes of collaboration into the course design are examples of the positive changes to the program architecture and delivery

‘Focus On Triple Bottom Line Must'

NITI Aayog Vice-Chairman Rajiv Kumar talks of management education and advocates a focus on the ‘triple bottom line’ of profits, the environment, and the equity around it.

Nurturing Disruptive Thinking In B-Schools

It is imperative for B-Schools to focus on developing a future-ready, resilient and agile workforce

LEADERSHIP EFFECTIVENESS

The key differentiator for India’s Best Workplaces™ in IT and IT-BPM 2021

Setting The Benchmark

As the Indian Institute of Management Ahmedabad celebrates 60 years of excellence, 2021 will count as one more year in which the university continued to challenge the norm and set new benchmarks

“Bright Times Ahead For Management Education In India”

Rishikesha T Krishnan, Director, Indian Institute of Management, Bangalore discusses the importance of having the right combination of qualified faculty, keeping up with the latest technology and blending both these aspects into teaching for managerial education.

Gearing Up For New Consumer Needs

Bhupesh Tambe, Managing Director, EbixCash Global Services aims to focus on employee training and empowerment as necessary growth elements

“WE TRY TO GROW OUR BUSINESSES SYSTEMICALLY”

Leadership structure at EbixCash has put a premium on people and business empowerment, says Sumit Khadria, CFO, EbixCash India

THE FUTURE PARADIGM PERFECTING FINTECH DISRUPTION

An infra mindset, convergence as its strategic lynchpin, and connecting the many divergent dots that have mushroomed across the Indian fintech space, EbixCash is redefining the sector to build a future-perfect model — one that is difficult to emulate and puts miles between it and the competition