Godrej Professional Announces Suraksha Salon Program

Godrej Professional, a professional brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), announced Suraksha Salon Program, to support the Indian salon industry as it moves into the new normal. As an industry-first initiative by any professional beauty brand, Suraksha Salon Program by Godrej Professional will have three pillars - free distribution and subsidized sanitizer and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support. All of these initiatives are available free of cost to any salon that requires support and is not restricted to those that use Godrej Professional.

COVID-19 has already heavily impacted the salon industry leading to a complete halt of operations. Salon professionals works in close proximity with their clients. Thus, the salons would need to completely transform and establish a safe insalon ecosystem for both employees and customers. Suraksha Salon Program by Godrej Professional will provide all the necessary guidance, resources and updates to salon owners to ensure safety and wellbeing of their staff and customers.

Speaking about the initiative, Mr. Sunil Kataria CEO - India and SAARC, Godrej Consumer Products Limited (GCPL) said, Godrej Professional is committed to empower and uplift the Indian salon industry. At a time when the salon industry is being impacted by the ongoing lockdown, our focus is on empowering them to be business-ready with necessary protocols in place as soon as the operations are allowed. With the Suraksha Salon Program, we are ensuring that salons experience a smooth transition into the next phase of their business with a greater emphasis on hygiene, which is going to be the new normal, and make this migration easier for them.