CATEGORIES

MASTER OF THE HOUSE

AUGUSTMAN SPEAKS TO CARTIER'S IMAGE, STYLE, AND HERITAGE DIRECTOR PIERRE RAINERO ABOUT THE ART OF SHAPES AND TIMELESSNESS AS HE CELEBRATES 40 YEARS WITH THE BRAND.

"AND I GIVE THEE PASTURES GREEN"

The awe-inspiring artistry of Jaeger-LeCoultre's new interpretation of the Master Grande Tradition Calibre 948 serves to accentuate its exceptional complication.

Milestone Markers

A. Lange & Söhne marks the 25th anniversary of the Datograph with two irresistible timepieces integrating the original model's signature chronograph and outsize date.

With Delicious Precision

The Made Of Makers Campaign by Jaeger-LeCoultre is a groundbreaking new campaign in which the Manufacture collaborates with artists and artisans from outside the world of watchmaking.

Nothing Compares To U

Braun Buffel Celebrates Idiosyncratic Style In Its Spring/Summer 2024 Collection.

Life, The Universe And Everything With Professor Brian Cox

Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.

Mood Indigo

Along Melbourne’s iconic Flinders Lane sits Hotel Indigo Melbourne, a haven for cultured urban adventurers.

The Hamilton Rhapsody

Arguably The Most Popular Musical In Recent Memory, Hamilton Has Finally Debuted In Singapore. Of Course, We Have To Do Our Review In Rap/Verse.

Nobody Does Transportation Like The Swiss

In an exclusive with Augustman, Swiss Travel System CEO Maurus Lauber shares an inside look at the world's most reliable public transport network.

An Eye For Icon

The Synonym For ‘contemporary Interpretation Of Archival Emblems’ Might Very Well Be Kim Jones.

Leading The Conversation

Unveiled At This Year’s Watches And Wonders Geneva, The New Oyster Perpetual Cosmograph Daytona, With Its Lustrous Mother-of-pearl Dials, Adds A New Dimension Of Luxury To The Codes That Define The Daytona.

Merging Classic Cool With Cutting-Edge Innovation

Inspired by its 1963 racetrack origins, the new Carrera Chronograph embodies a legacy of speed and elegance, now reimagined for the modern man.

A Century Of Craftsmanship

Celebrating a legacy of luxury with Wes Anderson’s cinematic flair, Montblanc rediscovers the timeless elegance of its iconic Meisterstück fountain pen.

Forces Of Nature

Two strategically released pieces in Grand Seiko’s Watches and Wonders Geneva repertoire of novelties promise an exciting future for the Japanese Manufacture.

Let A Thousand Flowers Bloom

Roku Gin Sakura Bloom Edition invokes Japan’s cherry blossom festival exquisitely.

A NATIONAL TREASURE

THE AVERAGE SINGAPOREAN REMEMBERS DR. ONG KENG SEN FOR DIRECTING THE POPULAR 1996 LOCAL FILM ARMY DAZE, BUT THE CULTURAL MEDALLION LAUREATE IS NOW PLAYING A HUGE PART IN FACILITATING OUR SOCIETY’S MATURATION IN ARTS, CULTURE AND SOCIAL JUSTICE.

THE KEEPER OF MEMORIES

A conversation with French master perfumer Daphné Bugey details what exactly makes fragrances so powerful. Layered between each olfactive note is a memory tucked within.

FROM SHANGHAI WITH LOVE

Junior The Pocket Bar invokes the nocturnal glamour and grit of 1930s Shanghai with its latest iteration.

Much Preferred

Prefer is putting forward a very strong case for a bean-free coffee revolution.

LES ENFANTS TERRIBLES

Drawing inspiration from Romantic art eras and the spirit of Punk rebellion, the merger and irreverence of both worlds collide for unexpected poetic evolution. Think Basque-inspired waists, luxurious peek-a-boo sheers, daring statement collars, and opulent embellishments.

LVERS BY THE BAY

PHARRELL WILLIAMS BRINGS THE STARS TO THE SHORE IN HIS DEBUT MEN PRE-FALL 2024 COLLECTION.

NINE OUT OF NINE

Long Island Evolution 7 Days Power Reserve, Franck Muller; “Milano” Double Breasted linen jacket, “Hakusan” linen shirt, “Joetsu” linen pants, all Loro Piana

The Sanctuary Of The Heart

Tucked away in the quiet of Magelang, facing the majestic Candi Borobudur and the ring of volcanic mountains, lies the tranquil resort of Amanjiwo, a home for the wandering soul.

Why Baume & Mercier Deserves Better

INSPIRED BY Pierre Soulages’s Peinture 1986, Polyptyque I Edition from the series Outrenoirs, Baume & Mercier reveals its second unique timepiece, the Hampton Polyptyque Edition — Musée Soulages 10th Anniversary, paying tribute to the artist.

The Contemporary

Giorgio Armani’s Spring/Summer 2024 collection revisits the notes of their Italian craftsmanship and rewrites them into a refreshing capsule.

Don't Go Gently

Maison Margiela and Gentle Monster’s latest collaboration introduces all new eyewear designs that are statement pieces.

Watchmaking Distilled

With the Patrimony collection, Vacheron Constantin its the quintessence of watchmaking front and centre for Watches Wonders 2024.

Just Because A Thing Sounds Good In Theory Doesn't Mean That It's Necessary

Sometimes, it’s only right that the why’ trumps the what’.

Like A Slow Boat To China

Belmond Senior Vice President Brand and Marketing Arnaud Champenois tells Augustman that quiet luxury’ is yesterday’s trend. A focus on experiences and stories to tell is heralding a new trend slow luxury.

Rings To Rings Is Beyond Three Generations

This Year, Cartier Celebrates 100 Years Of Trinity With A Party Held Across The Three Monumental Cities For The Maison.