How an old advertising jingle mirrored a political tide.
IT STARTED INNOCENTLY ENOUGH, a casual question about Wall's Paddle Pop popsicles. We were at a wedding dinner, having a nice catch-up among old friends and ex-colleagues, albeit between making entries on Snapchat and Instagram Stories like the world was coming to an end. Abruptly, a former colleague who had gone over to Esquire Singapore and is now headed to San Francisco, asked the group of us if we recalled the jingle to the beloved childhood popsicle.
“Huh,” someone considered. “Paddle Pop... Paddle Pop... duh duh duh duh duh duh,” he hummed tunelessly. “I don't remember the words,” he shrugged. “Wasn't it some Singlish phrase like 'super sedap yummy'?” I asked. “Yeah, something like that, but not quite...” another said.
هذه القصة مأخوذة من طبعة April 2017 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 2017 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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