Transforming Our Transactions
Bicycle Times Magazine|Issue 43

I was at the dentist today. The bill was $2,297.

Tom Demerly
Transforming Our Transactions

My dentist is excellent. He is professional and current on modern dental techniques. As luck would have it, my dentist is also a triathlete. While I was at his office, I picked up his bike and brought it back to our bike shop to do a tune-up on it. He’s got a nice bike. He should.

I got to thinking: Why can my dentist command more than $2,000 for services, but I will only bill him about $90-150 for his bike tune-up that takes the same amount of time? And before you argue that your teeth are a serious “health issue,” I will suggest that your bike brakes are too when you need to avoid a collision with a car.

Why is the bike industry unable to command prices for service and products commensurate with other industries? Why is a doctor, a dentist, a plumber or an auto mechanic so much more expensive to hire than a bike-fitter, bike salesman or bike mechanic?

هذه القصة مأخوذة من طبعة Issue 43 من Bicycle Times Magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Issue 43 من Bicycle Times Magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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