FROM FERRARI WITH LOVE

Celebrating the one-off cars built by Ferrari for Gianni Agnelli, the new MEF Modena exhibition has opened its doors online

- JOSH WALKER

Having officially opened on March 12, the Gianni Agnelli and Ferrari: The Elegance of the Legend exhibition is a dedication to one of the brand’s most loyal clients, confidantes and partners. The opening date, which marked the 100th year since Agnelli’s birth, saw the exhibition go live on MEF Modena’s social media and website until the physical space reopens. Its digital launch, a pivot many galleries and cultural institutions have taken during the pandemic, was complemented by free virtual live tours that ran until April 1.

Born in Turin, Italy, Agnelli was an industrialist and president of FIAT. Affectionately known as the “avvocato,” or the “lawyer,” he was a prominent figure in Italy’s modern history. His relationship with Ferrari was one founded on both personal interest and business. In terms of business, Agnelli became CEO of FIAT in 1963 and, in 1966, chairman. In June 1969, it was announced that 50 per cent of Ferrari had been purchased by FIAT.

But, before any of that, it was his personal love for Ferrari that drew him to the brand. The models on display in this exhibition don’t just showcase that love, but also Agnelli’s familiarity and devotion to style. It was a devotion so notable that he was named one of five best-dressed men in the history of the world by