How did you come up with your brand name?
Yumi is a Japanese-inspired name; it refers to abundant beauty, and it reflects my image of a resilient, elegant and confident woman overflowing with beauty and an active zest for life.
What made you decide to open an online shop for activewear?
After a health setback, I took up yoga for its health benefits and fell in love with it. Since then, I’ve been into long-distance running, hiking, and various cardio workouts. I’ve personally experienced how staying active makes me a happier, more balanced and more energetic person.
Yumi Active is a result of my interest in exploring how to make high-quality, stylish activewear and yoga leggings with an exciting twist. I am obsessed with quality. I envisioned a brand to inspire and thrill the discerning modern woman who values aesthetics, style and comfort.
I also wanted to create a refreshing brand with an Eastern touch, in a range of unique designs, made with top-grade sports materials for women.
How did you come up with the concept?
هذه القصة مأخوذة من طبعة December 2020 من EL Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2020 من EL Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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