Many media consultancies, market researchers, and business analysts use such monitoring tools to separate quality data from noise, but things get a little trickier when feelings are involved. Are discussions with traction meaningful, simply because people are commenting on it? Are these positive vibes a sign of collective sarcasm, or is the negative discourse a much-needed look in the mirror? Can Artificial Intelligence even begin to help policymakers and researchers quantify emotive language around the social affairs of today?
We spoke with Roger Do, founder of search, a social media intelligence company that helps quantify and analyze social media conversations through their social listening tool.
How is QSearch different from other social media monitoring tools out there?
ROGER: Our most unique feature is a behavioural index where we rank content based on readers’ reactions, rather than a post’s shares or likes. This allows our users to quickly identify powerful content, rather than widespread content, to make impactful decisions. The below graph shows Facebook data from March 2020, with two notable anger spikes that are both abnormal and above the post content. The first one is regarding a Muslim pilgrim gathering (during a Covid-19 outbreak) in Indonesia. The second one is a TODAY post regarding nightclub closures.
هذه القصة مأخوذة من طبعة July 2020 من HWM Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2020 من HWM Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
It's Upgrade Time
As the tenth anniversary of the Apple Watch approached, rumours about a revolutionary device with a dramatic design change swirled-the Apple Watch X. But as it turns out, we got the Apple Watch Series 10 instead.
Ryzen AI Enters The Fray
This review covers the flagship processor in the lineup, the Ryzen AI 9 HX 370, which features a powerful 12-core, 24-thread configuration, 36MB of cache, and Radeon 890M graphics.
Intel Core Ultra 2 Shines
With a week of hands-on experience with the ASUS Zenbook S 14 powered by Intel's Core Ultra 7 258V, it's clear that Intel has created a chip that's a serious contender in the ultraportable space.
Smaller, Lighter, Smarter
When it comes to second-generation products, you expect improvements, and the Google Pixel Buds Pro 2 certainly delivers.
AN ATMOSPHERIC ATTEMPT
Taking on a remake of Konami's classic Silent Hill 2 was always going to be a daunting task. Enter Bloober Team, the studio behind other psychological horror titles like The Medium and Blair Witch. While those were solid efforts in their own right, Silent Hill holds a special place in the hearts of horror fans, and any attempt to update it was bound to be scrutinized.
BASIC, BUT COMPETENT
Following the success of the Nothing Phone (2) and Nothing Phone (2a), the company launched its sub-brand, CMF by Nothing, aimed squarely at the budget-conscious.
LENOVO YOGA SLIM 7X
The Lenovo Yoga Slim 7x stands out in terms of build quality and design. With a thickness of just 12.9mm and weighing a mere 1.28kg, this laptop is incredibly portable.
COMFY, SECURE, AND OPEN
With the Nothing Ear (Open), the company has focused on elevating the open-fit experience with a stylish design, secure fit, and surprisingly solid audio quality.
The Emperor Of Mankind Approves
Warhammer 40,000: Space Marine 2 puts you right in the middle of the Imperium's most brutal battles, and it does so with an unapologetic embrace of its own absurdity.
Gemini Not There Yet
This year, Google launched the Pixel 9 series with three standard models. While the Pixel 9 and Pixel 9 Pro share similar dimensions and displays, the Pro model steps it up with an extra telephoto lens, more RAM, a higher brightness level, and a beefier 42MP front camera. The Pro XL adds a 6.8-inch Super Actua Display and hefty 5,060mAh battery.
