Face Of The Future
Harper's BAZAAR Singapore|January 2018

How will your skin age? Stave off the signs of time with a predictive approach that opens a new chapter in millennial skincare. 

Joyce Cheo
Face Of The Future

“Outspoken” and “ambitious” are words commonly used to describe millennials, a generation defined as those born between the early eighties to mid-nineties. Having come of age in a time of rapid technological advancements, they are a lot savvier when it comes to consuming information. In other words, there is little to no chance of “force feeding” this generation with unwanted content. Moreover, they believe in living in the moment (#yolo has racked up over 27 million posts on Instagram), and are more interested in instant gratification than long-term benefits.

According to a JPMorgan Chase study, millennials are overtaking baby boomers as the largest generation, which means they will become the biggest spenders in the next decade or so. No wonder marketers are scrambling to reach them, and Dior is no exception. Its answer to winning over this generation? A new range of skincare called Capture Youth. As its name suggests, Capture Youth takes on a preventative approach, targeted at young millennial women in their twenties. Joining the likes of Natalie Portman, Jennifer Lawrence and Charlize Theron is Cara Delevingne, who will front the new range’s campaigns.

هذه القصة مأخوذة من طبعة January 2018 من Harper's BAZAAR Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2018 من Harper's BAZAAR Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من HARPER'S BAZAAR SINGAPORE مشاهدة الكل
BEYOND BEACHES
Harper's BAZAAR Singapore

BEYOND BEACHES

Escape Down Under for everything your heart desires a romantic intimate wedding, or a cruise along Sydney's picturesque harbour. The world is your oyster and the best thing is you can eat it too.

time-read
5 mins  |
November 2024
DOWN TO EARTH
Harper's BAZAAR Singapore

DOWN TO EARTH

In the spacious apartment of Geraldine Toh and Vincent Lim, art, design elements and an earthy sensibility commingle in perfect harmony.

time-read
5 mins  |
November 2024
DO YOU FASHION, BRO?
Harper's BAZAAR Singapore

DO YOU FASHION, BRO?

As the number of male fashion influencers swells, we look at what's driving this trend.

time-read
4 mins  |
November 2024
CRUISING ALTITUDE
Harper's BAZAAR Singapore

CRUISING ALTITUDE

With his idiosyncratic Thai movies, dashing movie star good looks and frequent Paris red carpet appearances, Apo Nattawin Wattanagitiphat is bringing the best of Thailand to the rest of the world.

time-read
4 mins  |
November 2024
PUT A RING ON IT
Harper's BAZAAR Singapore

PUT A RING ON IT

Complete your love story with a beautiful engagement ring and exquisite bridal jewellery from storied London jeweller, GRAFF.

time-read
2 mins  |
November 2024
PERFECTING TIME
Harper's BAZAAR Singapore

PERFECTING TIME

With its unique Atelier d'Antoine programme and an assembly of artisans, Jaeger-LeCoultre shows how it takes watchcraft into the next level.

time-read
7 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Harper's BAZAAR Singapore

SOMEWHERE OVER THE RAINBOW

'The Shape of Colours', Hermès haute bijouterie collection, is a true technicolour dream.

time-read
4 mins  |
November 2024
HAUTE BIJOUX
Harper's BAZAAR Singapore

HAUTE BIJOUX

The latest and most talked-about collections.

time-read
3 mins  |
November 2024
REPAIR REVOLUTION
Harper's BAZAAR Singapore

REPAIR REVOLUTION

Unlock your skin's potential.

time-read
2 mins  |
November 2024
LIKE SECOND SKIN
Harper's BAZAAR Singapore

LIKE SECOND SKIN

Arissa Ha speaks to Christine Nagel about Barénia, Hermès first ever chypre fragrance.

time-read
2 mins  |
November 2024