The Rise Of Fractional Work

It's not quite freelancing or gig work, but fractional employment - where people are hired by companies for a fraction of their time - is a growing part of the job landscape, and experts say it's here to stay.

- Sasha Gonzales

Daniel Savov is a Bulgarian based in Kuala Lumpur, Malaysia. He’s been living in the region for almost a decade, and describes himself as a growth leader working with start-ups to help them scale across acquisition, retention and monetisation.

For 12 years, the 35-year-old held a full-time job, working in marketing and then data, followed by product management, for various companies. It was only recently that he transitioned to consultancy and advisory gigs.

Throughout his career, Daniel forged a strong understanding of company dynamics, and developed the skill of being able to pinpoint where companies needed to focus in order to grow.

A few months ago, he was “matched” with a Singapore-based fintech company through Wizly, a growth management platform that specialises in fractional recruiting. Since then, he has been working for the company in the areas of SEO, user onboarding conversion, and expanding data events for better tracking. He works from home and connects with the team through virtual meetings.

An expert in his field, Daniel says he can see himself continuing to do specialised work for different companies in the future. On top of earning more money, compared to what he might get at a traditional full-time job, he shares that fractional employment has given him a better work-life balance.

Fractional work: the latest employment trend

You’ve heard of blue-collar gig workers – think drivers, cleaners and delivery drivers; people whose labour is mostly manual, whose pay and work hours are highly unpredictable. They are sometimes referred to as “on-demand’ workers, because they work only when they’re needed.