It's A B… Baby

In the last few years, birth announcements have become an entire industry on their own. Catherine Versfeld says that Facebook, Twitter and Instagram takes ‘shouting it from the rooftop’ to a whole new level

One of the most wonderful things about having a new baby is that moment when you get to share the news with the world. In an age when our every moment of our lives is being documented and broadcast photographically, geographically and biographically, pregnancy and birth are right at the top of the ‘to announce’ list. Pregnancy announcements have taken on a life of their own as hilarious, creative and witty ‘we’re expecting’ puns, images and memes threaten to push the cute factor over the top. Although some are cute, hilarious and too darn adorable, others can be quite bizarre.

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