Blending The Old And New

More than just keeping local heritage crafts and traditions alive, these millennial, second-generation business leaders are making waves in their fields. Annabel Tan finds out how they are taking carpentry, local coffee and bespoke gifts to the next level.

- Annabel Tan

MORGAN YEO

Director of Roger&Sons

All sporting plain crew-neck T-shirts and similar floppy hairdos, Morgan, Lincoln and Ryan Yeo (pictured centre, left and right respectively) appear incredibly in sync right off the bat. The effortless banter between the three brothers helming local carpentry brand Roger&Sons also makes apparent their strong bond, which Morgan, the oldest, confirms.

“We’ve always been close growing up,” says the 33-year-old who leads the company’s business development and sales. In the past, the brothers hung out and partied at clubs together, but their relationship has developed into a more holistic one that combines work and play since they took over the business from their late father six years ago.

He describes his brothers Ryan and Lincoln as his right- and lefthand men respectively. Ryan, 26, handles operations and production, while Lincoln, 30, manages marketing and social media. “We took on these roles because we have extremely different skill sets and they’re where our interests lie; not because the roles had to be filled,” explains Morgan. “So the stars really aligned for us.”