We explore how Hermès is rewriting the codes of menswear with its spring/ summer 2019 collection.
Three years ago, American company JP Morgan circulated a memo to its 200,000-plus employees, stating that it would embrace ‘business casual’ as its daily dress code. It was not the only company doing so, and nor was the decision completely out of the left field. In the past two decades, fuelled mainly by Silicon Valley, dress codes have relaxed considerably.
But what this means is that a completely new style guide is being written for men – suits are giving way to a more ‘smart casual’ approach. This has had a trickle-up effect on fashion, as traditional menswear designers have had to adapt their aesthetic to reflect the changing needs of today’s man.
هذه القصة مأخوذة من طبعة June 2019 من Robb Report Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة June 2019 من Robb Report Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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