Fashion - Step This Way

A lifelong sneaker fan brings one of the world’s biggest street-culture shows to our shores.

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The Peak has frequently referred to the rising significance of street culture, and its influence on luxury and fashion. here is more evidence of its burgeoning status: this June will see the local debut of Sneaker Con, a major shoe event that was started by three New York-based sneaker enthusiasts in 2009. allowing fans to buy, sell or trade their shoes, Sneaker Con has hosted over a million attendees and vendors in more than 40 cities worldwide and will be the third recurrent large-scale sneaker and street-culture event to be held on our tiny island.

Held at the Marina Bay Sands Convention Centre on June 20 and 21, the event will feature regional streetwear brands, skateboarding and basketball activities, and prominent sneaker resellers from all over the world. The Peak sat down with event co-founder 33-year-old alan Vinogradov to find out what sets Sneaker Con apart from other street-culture events, and what compels people to spend up to five-digit sums on mass-produced shoes.