The New Normal
Upscale Magazine|June 2020
With festivals projected to be dead until fall 2021, concerts indefinitely postponed, movie theaters shuttered and big-budget films seeing straight-to-digital releases, COVID-19 has completely upended the entertainment industry. Artists and companies are scrambling to find innovative ways to reach their fans as we all adjust to the new normal.
JACINTA HOWARD
The New Normal

It’s 9 p.m. EDT on a Monday night, and more than a half a million people are glued to Instagram Live to watch Teddy Riley and Babyface battle with their extensive catalogs. Just two months prior, such an event likely wouldn’t have drawn those numbers—or happened at all, period.

Weeks before, D-Nice showed everyone what was possible during a pandemic when his DJ set drew more than 100,000 people, including Michelle Obama, Facebook’s Mark Zuckerberg and presidential contender Joe Biden.

In a time when information changes by the day, one thing is certain: COVID-19 has changed everything, and the way we consume entertainment is no exception.

Widespread social distancing orders means closed clubs and bars, canceled festivals and concerts, and shuttered movie theaters. Gone are the days of celebrities thriving on in-person fan interaction. Livestreaming everything is the new norm—be it conferences, DJ sets or virtual concerts.

Although in the U.S., the number of total on-demand streams from Spotify, Apple Music and Pandora dropped about 10 percent, according to data from BuzzAngle, streaming on platforms that allow interaction with other people is up. According to an April report from analytics firms StreamLabs and Stream Hatchet, Amazon’s Twitch streaming platform broke several records during quarantine, hitting all-time highs in hours watched, hours streamed and concurrent viewers.

هذه القصة مأخوذة من طبعة June 2020 من Upscale Magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة June 2020 من Upscale Magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من UPSCALE MAGAZINE مشاهدة الكل
The “I Do” Redo
Upscale Magazine

The “I Do” Redo

Three practical ways to salvage the BIG DAY.

time-read
5 mins  |
June 2020
THE FUTURE IS NOW
Upscale Magazine

THE FUTURE IS NOW

Innovative black tech companies are vying to claim space in the music industry.

time-read
7 mins  |
June 2020
The Marrying Kind
Upscale Magazine

The Marrying Kind

There are enough stressors in planning your big day without a global pandemic literally bringing the world to a standstill. For many brides, that is exactly what has happened, though. Here are real-life tales of wedding planning, adjustments and top tips in the age of coronavirus.

time-read
6 mins  |
June 2020
Make a Fashion Statement
Upscale Magazine

Make a Fashion Statement

A designer to the “queens,” this do-good brand blends heritage and high fashion.

time-read
1 min  |
June 2020
MALE MAN TWIST OF FATE
Upscale Magazine

MALE MAN TWIST OF FATE

This celebrity stylist and creative director infuses culture and creativity into his looks.

time-read
2 mins  |
June 2020
The New Normal
Upscale Magazine

The New Normal

With festivals projected to be dead until fall 2021, concerts indefinitely postponed, movie theaters shuttered and big-budget films seeing straight-to-digital releases, COVID-19 has completely upended the entertainment industry. Artists and companies are scrambling to find innovative ways to reach their fans as we all adjust to the new normal.

time-read
9 mins  |
June 2020
LEVEL UP
Upscale Magazine

LEVEL UP

After years in Hollywood, Regina Hall is poised for another breakout year, both on-screen and behind the camera. Still as down to earth and relatable as ever, Hall dishes on what’s really up with diversity in Hollywood, why it’s important to learn to let go and what excites her these days.

time-read
9 mins  |
June 2020
Keeping Up To Date
Upscale Magazine

Keeping Up To Date

Getting to know someone over dinner and drinks is on pause now. But here’s how you can still pursue love in the time of pandemic.

time-read
2 mins  |
June 2020
CLICK CLICK
Upscale Magazine

CLICK CLICK

Up close and personal with NYC wedding photographer Amy Anaiz

time-read
2 mins  |
June 2020
BOSSES PIVOT
Upscale Magazine

BOSSES PIVOT

How two black-owned businesses prepared themselves to push through the pandemic.

time-read
4 mins  |
June 2020