Breaking The Mould

Wefail are distinctive. An agency of just three talented designers working in independent spaces, create striking digital experiences that hark back to the Gold Rush days of web development. Using complementary talents, this agency thinks and acts differently

Compact and bijou amply describes We fail. An agency of just three creative minds, We fail have been able to push the boundaries of what is possible with today’s digital technologies. As an agency that doesn’t operate conventionally — don’t ask them for a meeting — Wefail have their own unique perspective.

Co-founder Martin Wefail explains how he came to start an award-winning agency: “I’ve always loved computers. In the ’80s I got my first Sinclair Spectrum and my mind was blown by the realistic graphics and how you could make a little man jump through dangerous levels with super high detail made out of massive blocks of primary coloured pixels.

“But I think it was later on the Atari ST that I began drawing pictures, then I obsessed over Photoshop on my first PC for years. Eventually I saw someone using Macromedia Flash and knew I had to have a go at that. By about 2002 I met Jordan Stone on a Flash forum and Wefail came along in 2003.

“I’d always been the person that loved art class in school. This led to art college and many years later — when I was learning Flash on my own — I found a free course in Manchester that taught you the basics of Adobe Macromedia apps. It was that class that really pushed me on.”