What was your mission at the start of your company?
My mission was and still is to build up a leather brand in India that follows and understands global quality standards, bringing together all our strengths including raw material and excellent workmanship. I really believe in the “Make in India” campaign as I feel we are a country with so much potential and strength that we can do so much more!
What made you choose to start a company in this industry?
Honestly, this might sound strange, but ‘The Leather Story’ as an idea was conceived during telephonic conversation with a friend discussing over India being a huge exporter of leather goods, and how the retail market has very limited offerings from a brand perspective. That’s when I had my very own eureka moment, that led to the journey of shaping the ‘The Leather Story’ as a premium luxury brand. With enough experience in the industry - product design and sourcing came handy. Furthermore, to understand the retail marketing, I took up a course in IIM Kolkata to apply the right skillsets before launching the brand into Indian marketplace.
How did you come up with the name for your company?
هذه القصة مأخوذة من طبعة January - March 2022 من iCraze.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January - March 2022 من iCraze.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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