What Turns Her On?

Hint: It Is Not Always Foreplay!

- Swapna C

THIS QUOTE appears on many social media profiles. But, before you dismiss it as a flight of fancy, know that it is backed by science. Yes, you read that right! It really captures what scientific research also shows men who perform household chores are highly desirable to women.

Thanks to sociologists Scott Coltrane and Michele Adams from the University of California and Riverside who analysed some family survey data, we now know that husbands who clean or do the laundry are more attractive to their wives.

It really shouldn't come as much of a surprise though when you really think about what it implies. In most households (across the globe), domestic labour is usually a woman's domain. Even when they are not physically involved with the chores, they are the ones who have to expend the mental energy to plan and organise every last chore in detail.

There is a famous story where Indira Nooyi was told by her mother to get milk after coming home from work at night. Nooyi, the newly appointed President of PepsiCo had to go and do it herself, despite the fact that her husband was home earlier than her.

Closer home we have all seen the famous detergent ad campaign with #sharetheload to talk about equality. Hopefully, in the years to come, things will change and we will not find it remarkable to see men participate more in running a household.

Another research conducted in the love labs of psychologist Dr John Gottman indicates the more men contributed to housework, the more likely women were to get in the mood. This may be, partially, because the woman can finally relax as she does not have too much on her plate and mostly because she feels that her partner loves her enough to care about taking over.

So THE MAN asked some women not what they do for their partners but what their partners do for them. And they shared their biggest turn ons in not just current partners but also exes who hold a soft spot!