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How to Make Your Loyalty Program Succeed
CUSTOMER CONNECTION | Every brand, no matter the size, can use these programs to foster community and grow sales. Here's how.
Wait! Did Anyone Tell the Customers?
Our biggest fail at my company Calibrate was around communication. But it taught me that trust is the only foundation worth building on.
What Does It Mean to Be ‘Tough'?
If you think that success looks like ruthless competition, Terry Crews wants you to know there’s another way.
The Armor of Positive Thinking
Why have so many entrepreneurs embraced spiritual, mystical, or straight-up “woo-woo" ideas? Because when you're doing something this hard, you need all the help you can get. And just because it's all in your head, that doesn't mean it's not real.
Out There
What if the thing you’re trying to hide is actually your greatest asset? Walking Dead star (and restaurateur, book publisher, and TV producer) NORMAN REEDUS knows all about that.
How to Manage a Misunderstanding
We're always navigating differences-whether they're rooted in opinions, personalities, cultural expectations, or communication styles. Here, six entrepreneurs share how they've learned to deal with discord.
Faster, Better, More Productive!
These tech upgrades will get you up to speed-at home, in the office, on an airport layover, or out on the road.
What's It Like Working A Four-day Workweek?
It's inspiring, say three leaders whose companies are doing it. But that doesn't mean it's easy.
Zooey
Zooey Deschanel has gotten her share of shade for not blending in. But that's exactly the quality you need to thrive, she says-and she credits it with powering her as a comedic actress, singer, and cofounder of multiple companies.
Don't Choke
Too often, when the big moment arrives, we overthink and underperform. But a cognitive scientist says the key to countering performance anxiety is reframing our physical sensations.
What If a Fast-Food Restaurant Paid $17 An Hour?
Four years ago, a Chick-fil-A operator decided to try. Here's how it turned out.
An Influencer for Every Industry
How can you become a leading voice in your space? Ask five people who did it, and transformed their careers in the process.
How Many People Does It Take to Infuse a Marshmallow?
Sometimes, the simplest problems are the most complicated to solve-but also the most worthwhile.
Are You OK?
Mental health has become a critical conversation, but how can leaders truly walk the walk? Here, six founders share experiences that showed them the way.
Can We Build With Garbage?
That’s the big, eco-friendly idea behind ByFusion, which turns plastic waste into construction material.
When to Pay for Experts
Lawyers, accountants, web developers, and other experts are important for your businessbut you may be spending too much on them.
Need a Good Strategy? Get Emotional!
We often pretend that strategy is cold, hard, and based solely on data. But it's not. And we make better decisions when we embrace that.
INSPIRATION IS TERRIFYING
Doubt is part of any creator's process, but our revulsion to change and uncertainty runs deep. Research shows that to move past it, we must get comfortable with stepping into the void.
Leading the Smart Appliance Revolution
Thermador and the future of kitchen tech.
MAKE ROOM FOR USELESSNESS
Entrepreneurs want to make useful things. But what if that holds us back from truly inspired ideas?
Run the Right Experiments
Are you building the things your customers desire? It all starts by building a system of experimentation, says GoDaddy CEO Aman Bhutani.
Tech Up for Summer Hours!
These smart designs let you work outside (hot coffee, no bugs), crank up the tunes, and hit the road!
The $2 Billion Long Haul
KeepTruckin brought much-needed innovation to the trucking industry and achieved a valuation in the billions. But to keep growing, the company must rethink a core part of itself.
When Teams Create Themselves
What happens when you allow employees to form their own teams and run their own projects? The answer: Innovation.
How the Heck Do You Sell Scent Online?
Otherland cofounder Abigail Cook Stone got a ton of noes while nosing her way around the challenge.
Make Your Time More Valuable
You don’t always need to hire to grow your business. But you do need to rethink what makes you competitive.
Racing the Giants
The sneaker industry is crowded and dominated by the likes of Nike and Adidas. So how did a little Swiss brand called ON become the fastest-growing athletic shoe company in the U.S.? By breaking every rule.
THE AUDACIOUS HUSTLE
What does it take to land the biggest clients? A'dentist to the stars' shares how she drilled her way in. (Warning: chutzpah required.)
WHERE THE BOOM IS REALLY BOOMING...
Why is business so great for home improvement, chicken, health-and-wellness, and pet brands? The answer tells you a lot about where franchising is going next.
WHO SUPPORTS YOU?
Not everyone understands the life of an entrepreneur, and that may include your friends and family. Here's how to build a network that cares.