Shaking The Foundation Of Fake News

Battling disinformation must involve a fight against the narratives that act as grist for the rumour mill

- Ruchi Gupta

Combating fake news is a growing preoccupation of the technology platforms, the political class, the news media, and an increasing tribe of citizens concerned about democracy being hijacked. There is a perception that fake news is a new phenomenon linked to the rise of social media; however, this is only half the story. Governments and political actors (anyone in the business of mobilising public opinion) have always invested in disinformation campaigns to build narratives of their choice. In fact, it is because the institutional news media is no longer seen as an arbitrator of the ‘real news’ — having lost credibility due to complicit and motivated reporting — that fake news has been able to thrive now. The advent of social media has merely decentralised the creation and propagation of fake news. It is this that has led to the ubiquity of and difficulty in controlling/eliminating fake news.

The current response to fake news primarily revolves around three prongs — rebuttal, removal of the fake news item and educating the public. While these are necessary measures, it is not apparent that they are sufficient in themselves to address the larger ‘political’ problem posed by fake news.

Rebuttal and removal