A Sustainable Style

Wearing jewelry made of wood is an enduring strategy for standing out.

How To Make A Perfume Smell Expensive

Small fragrance creators such as Maelstrom in Paris are influencing a $49 billion global industry.

The Tequilero Who Made Patrón a $5.1 Billion Business

Master distiller Francisco Alcaraz crafted the agave spirit that changed tequila forever. Will Bacardi dilute it?

As Merkel's Power Ebbs, Europe's Peril Grows

The nativism that’s swept much of Europe is threatening her in Germany, with huge consequences for the EU.

The Thinning Swedish Welfare State

The system is under strain from demographic changes and the refugee crisis

Taking Brexit To The Bank

Private polls and a timely concession from the face of Leave allowed hedge funds to make millions off the collapse of the pound.

Ghosts In The Automated Teller Machine

A global dragnet nabbed the alleged mastermind behind the biggest digital bank heist in history. That doesn’t mean it’s over.

How To Steal 50 Million Bees

Apiarists from all over America rent their hives to farmers in California, attracting a particular breed of thief.

Korean Beauty Goes Mainstream

Snail-slime masks and beevenom balms are here to stay

The Mystery Of The Millionaire Hermit

An Old Man Dies. He Has A Lot Of Money But No Will. Where Does It Go?

One More Chance For South Africa

Ramaphosa has to win big to consolidate power in the ANC. Then there’s a bigger problem: The economy

There's No Price Like Home

Even when offered millions for their houses in Tel Aviv’s historic port district, few Arabs in Jaffa will sell to Jews

Serenity Now

In this golden age of wellness, resort titans miraval and canyon ranch are battling for a share of your inner peace

A Voyage Down Modi's Ganges

The Indian prime minister wants a second fiveyear term. To win reelection he’ll have to convince the people along the country’s holiest river that their lives have improved

When A Drug Is Too Effective To Succeed

New antibiotics are needed to combat widespread resistance to older ones. But doctors tend to hold them in reserve—hurting sales

The Miracle Of Microsoft

Microsoft, that blue screen of irrelevance, is bigger than Apple (slightly), Amazon, and everybody else. How’d that happen?

'It Was Engineering That Would Have To Bend '

How Did Boeing, Renowned For Its Engineering Culture, End Up In Such A Tailspin? By Putting Its Bottom Line Above All Else

The HGTV Generation Gets Flipped

Rookie real estate investors and rehabbers get their first taste of a downturn

Year Of The Pig Apocalypse

The ripple effects of China’s epidemic of African swine fever could reach as far as Brazil

We Are The 1%

In the winner-take-all world of Big Business, the rich companies are getting richer and the poor poorer

Haute Cuisine Patagonia Wants To Use Its Food Line To Teach The World To Feed Itself

The Outdoor Apparel Company Has Started Selling Food That'S Healthy For The Environment.

Out- UBERING Uber

How Cheng Wei, Founder Of China'S Didi, Drove The Americans Off The Road In China.

Got Any Ideas?

Tough Times At The Worldwide Leader In Sports

Remember That Time Trump Said He Saved 1,100 Jobs At A Carrier Plant In Indiana?

Globalization Doesn't Give A Damn

Child In Charge

In The Boss Baby, infants do corporate battle against puppies, and everybody wins.

Can Shell Shed Its Dirty Past?

The oil giant wants to be a player in cleaner energy. But it has a Nigeria legacy to scrub

The True Cost Of Unreported Sexual Harassment

The culture that discouraged Christine Blasey Ford from alleging sexual assault punishes women throughout their careers

You Can't See Apple's Most Lucrative iPhone Feature

The new 512GB storage chip could make the company $134 more per phone than the 256GB option

The Bloomberg 50

What does Black Panther director Ryan Coogler have in common with Ben van Beurden, chief executive officer of Royal Dutch Shell? Or Representative elect Alexandria Ocasio-Cortez with Michael Gelband, co-founder and CEO of ExodusPoint Capital Management? A place on the second annual Bloomberg 50, our look at the people in business, entertainment, finance, politics, and technology and science whose 2018 accomplishments were particularly noteworthy. Some who made the list are familiar faces up to new tricks, such as actor- producer Reese Witherspoon; others, like Sarah Friar, CEO of Nextdoor, the social network for neighbors, are just starting to make their mark. Once you’re done with 2018, turn to page 88 to find out which 20 people you might be reading about in 2019.

A Narrowing Gulf For Arabs And Jews

A synagogue grows in Dubai as regional hostility toward Israel eases