Explorer spearheads Ford's new US-inspired EV reboot

Most crucial Ford in decades is an electric SUV using a VW platform and a US ethos

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Flord's new era has begun: the Explorer is a Europeanfocused, Europeandesigned and Europeanbuilt electric SUV channelling the Blue Oval's American spirit and conceived to do battle in one of the market's fiercest emerging segments.

Due to start rolling down the production line at Ford's revamped Cologne factory (where it currently builds the Fiesta) from mid-2023, the squat new crossover measures 4460mm long. This pitches it roughly between the highly competitive small and midsized SUV markets and means it will compete with everything from the Jeep Avenger and Mini Aceman to the Hyundai Ioniq 5 and Skoda Enyaq iV.

In this respect and many others, it is the most important new Ford product in decades and will be crucial in paving the way for a totally overhauled.- and downsized-range of passenger EVs designed around the concept of 'American-ness', far removed from the likes of the Fiesta, Focus and Mondeo that have gone before.

The company's Europe boss and head of its Model E EV arm, Martin Sander, told Autocar: "If we concentrate a little bit more on the real DNA of this company, really going back to our roots as an American icon, we are the only American, iconic car company still doing business in Europe. I think this is a huge opportunity for us to reposition the brand, and to create a new world of experiences around this DNA."