Solidifying Its Position

DAIMLER INDIA COMMERCIAL VEHICLES IS CELEBRATING A DECADE OF OPERATIONS. ASHISH BHATIA LOOKS AT THE LEARNINGS GATHERED EN ROUTE TO SOLIDIFYING ITS POSITION.

- ASHISH BHATIA

Daimler India Commercial Vehicles (DICV) commenced India operations in 2012. Drawing from Daimler Truck AG, Germany DNA, and operating under the umbrella of Daimler Trucks Asia, the aim was to transform the Indian commercial vehicle industry with new benchmarks in engineering, technology, safety and comfort. With this aspiration, it launched the BharatBenz brand of trucks and buses. In the first decade of operations in the Indian market, DICV has sold over 125,000 vehicles, exported over 50,000 vehicles, and more than 200 million parts to over 60 countries around the world. BharatBenz trucks and buses are retailed and serviced out of 275 plus sales and service touch points across the country. With an investment of over Rs.9,560 crore in a state-of-the-art, green field manufacturing plant in Oragadam near Chennai, the latter being the nerve centre with indigenous R&D and training operations.