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MARKET RESEARCH FOR $5
Can't raise funds? That might be for the best. This entrepreneur scraped his way to unicorn status...by meeting his consumers at a coffee shop.
HOW TO DO SOMETHING NOBODY HAS EVER DONE
Ankur Jain wanted to create a rewards program that helps people buy a home. Nothing like it existed. To become the first, he'd have to first fail over and over again.
HOW TO BECOME A MASTER AT TALKING TO STRANGERS
Entrepreneurs must become experts at connecting with anyone-and with a few simple strategies, you can. Here's what happened when I tried them myself.
SEVEN KEYS TO GROWING YOUR BUSINESS
Increase your sales with these 7 principles every successful business should follow.
5 Unicorn Founders On How They Built Stellar Teams
The founders share their thoughts on attracting the right talent, team building and employee retention
4 WAYS TO DESIGN A WORK CULTURE THAT WILL BEAT THE GREAT RESIGNATION
Retaining and attracting employees is going to be a top priority for businesses going forward.
Three Tricks To Make Hard Decisions Easier
Entrepreneurs often face what feel like impossible or unknowable choices. Here are three decision-making tricks I relied upon as cofounder and CEO of Netflix—and that I still use today.
From Offices To WFH To Back To Offices What Did Start-Ups Learn?
Because Of The Covid-19 Protocols That Were In Effect For The Greater Part Of 2020 And 2021, Startups, Unlike Other Companies, Took Their Entire Operations Online. Remote Operation Has Been The Key Change That The Pandemic Introduced In The Way We Work Experts Predict Will Leave Long-term Imprints On The Workspace. More Than The Workspace, It Has Brought About Changes In The Way Employee-employer Relations Work, How People Look For Jobs.
A Cuppa Words
Bala is a big fan of reading autobiographies in his free time and ensures he takes out time to read.
SOLVING THE MASS MOBILITY PROBLEM Bus AGGREGATORS
PUBLIC TRANSPORT HAS PLAYED A VITAL ROLE IN THE MOVEMENT OF PEOPLE ALL OVER THE WORLD. BUSES, TAXIS, METROS, TRAINS, ETC. HAVE MADE IT EASIER FOR PEOPLE TO MOVE FROM ONE LOCATION TO THE OTHER. INDIA, BEING ONE OF THE MOST POPULATED COUNTRIES IN THE WORLD RELIES HEAVILY ON PUBLIC TRANSPORT. BUSES ARE THE POPULAR MODE OF TRANSPORT FOR THE PEOPLE LIVING IN INDIA YET THE SECTOR REMAINS BROKEN.
Should Business Coaches Provide Mental Health Support to Clients?
When leaders can understand their internal family dynamics, they are better equipped to manage different parts of themselves and to relate to the people they work with.
The Billionaire Brothers
HOW NITHIN AND NIKHIL KAMATH BOOTSTRAPPED THEIR WAY TO BUILD ZERODHA - THE BIGGEST STOCK BROKERAGE FIRM OF INDIA
Building Bharat First Brands
DABUR’S MOHIT MALHOTRA SAYS THE COMPANY HAS BEEN AHEAD OF THE CURVE TO KEEP URBAN AS WELL AS RURAL DEMAND INTACT
Finding your creativity and how that can transform your life and career
What comes naturally to you and can spark your interest enough for no monetary gain is the lens through which your creativity resides. Its what we often relegate to hobbies, but in essence, they’re the core of our creativity.
The Why, How and Where of Corporations Partnering With Startups
Corporations and startups have complementary capabilities, which when pooled together, could (in theory) result in outcomes that either party couldn’t have easily accomplished on its own.
WILL INDIAN INDUSTRIES GAIN FROM THE RUSSIA-UKRAINE CONFLICT?
While it seemed that the pandemic is finally behind us as reported cases came down significantly since early 2022, it doesn’t necessarily mark the end of the global travesties that are to befall.
What to keep in mind when becoming an Angel Investor
It does not matter if 99 investors say No. What matters is that 100th Yes when the round stops. So, keep knocking on those doors!
It's The Era Of The Great Resignation: Why Now Is The Time To Commit To Change
In the first 10 months of 2021, there were 39 million resignations in the United States.
Now Entering The Era Of Flexibility
While the pandemic highlighted the importance of the employee experience, the “Great Resignation” has only catalyzed it. As millions of burned-out and dissatisfied workers quit their jobs in search of purpose and passion, it’s drummed up an important question: when did work become the antithesis of that? The workforce is not accepting pre-pandemic workplace relics anymore — they expect greater flexibility and autonomy in terms of how they use their time and where they work. They are asking for a hand on the steering wheel,resulting in a new era of work defined by employees’ ability to do their best work from anywhere.
THE ERA OF B2B MANUFACTURING
THOUGH B2C BUSINESSES GRABBED MORE EYEBALLS IN THE INITIAL YEARS WHEN THE STARTUP ECOSYSTEM WAS JUST EVOLVING, TODAY INVESTORS ARE REALIZING THAT B2B BRINGS STABILITY AND PROFITABILITY
ON A QUICK RIDE
One cannot get a quick-fix to all woes. Practically it’s nearly impossible. But what’s possible is a quick delivery of your favorite chocolate or ice cream to lift up your mood instantly. The quick commerce market in India is picking up. India’s quick commerce sector is expected to grow 10-15 times in the next five years to become a $5 billion market by 2025, according to a report by consulting firm RedSeer.
From an Education Entrepreneur to Building an Entrepreneurship Ecosystem
The disruption caused by COVID-19 has led to the opening up of new avenues in the ways schools deliver learning to their students.
Shepreneurs WOMEN to WATCH
A recent report titled India Startup Outlook by Innoven Capital highlighted the gender disparity that exists in the Indian startup ecosystem. Despite seeing the highest numbers of unicorns emerge in India to date and startups having seen a positive fundraising experience, the Indian startup system’s tryst with gender disparity has seen little development since 2019, the report stated. The report cited a few reasons for the persistence of the same - hidden biases, lack of talent pool in overwhelmingly male-dominated scenarios and a lack of female founders in the system. Also, as per Deloitte's Women in the Boardroom report, there has been very little change in corporate boardrooms since 2014. Women's representation of board seats increased by 9.4 percent from 2014 to 17.1 percent in India, but they comprise only 3.6 percent of the board chairs, down by 0.9 percent since 2018. With such bleak mentions about the rise of women leaders and entrepreneurs in a nation that is the third-largest startup ecosystem in the world, this is concerning. Every year, we have been trying to uncover stories of beliefs, rises and achievements of women leaders who did it. Our aim while finding these new names every year is to let you - our readers get inspired through their journeys and do what you believe in. Our purpose of writing these stories would be achieved only if see more women achievers emerging. Gender diversity is not something to be only preached and written, it is something you have to practice. Here’s hoping to have more shepreneurs coming out of their cocoons and shining as you see some in the ensuing pages.
ODE TO A NIGHTINGALE
Melody Queen Lata Mangeshkar
DECODED INDIAN E-SPORTS SECTOR
“Reality is broken. Game designers can fix it” are the words said by Jane McGonigal. Gaming has always been a global phenomenon. The pandemic forced people to be confined within the walls of their homes. Furthermore, the fear of the virus played a huge part in people taking interest in virtual environments that these games provided. The people of India were always drawn towards gaming but due to economic limitations and parental restrictions, gaming could never come to the fore like it did in the rest of the world.
BUSINESS WITH BAE COUPLE PRENEURS
ON THE BALANCING ACT OF BUSINESS & RELATIONSHIPS
Being the King, And Having a Good Time
United Breweries’ Rishi Pardal is focusing on penetration and premiumization to maintain Kingfisher’s 50%-plus beer market share
Why The Term “Growth Hacking” Is An Oxymoron
Using old school thinking to define, measure, and accomplish growth as you establish your startup. I honestly believed I misheard the word “growth hacking” when I first heard it. Growth has always been a process in my experience. Growth is intended to be the result of consistent efforts that overcome hurdles, whether in a startup or an existing business. This method aids in the shaping of the concept, project, or firm. So, why is it necessary to hack it?
What Can An Employer Do to Break The Taboo Around Counselling?
In both the corporate environment and family life, working professionals are subjected to tremendous pressure.
How To Go Public While Taking Care Of Your People
Chieh Huang started an e-commerce company in his garage and took it public in eight years. At every step, he prioritized his workers. His dream is to show future generations a "different way to do business."