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A New Era Is Upon Us
The world is undergoing a great transformational change, and so is India. But India is ready for it.
Hello Alexa!
Amazon has taken time to bring its AI-powered Echo series of smart speakers to India but the wait has been worth it.
Newest Kid On The Block
OnePlus has released the swanky new 5T variant to help keep the brand up with the Joneses.
Beyond The Thunder
The launch of the new Thums Up flavour says many things about the brand.
‘Print Media Not Ready To Quit The Race Yet'
CALL THEM OLD SCHOOL, or simply a stubborn streak, but there is a section of media industry captains who believe that the narrative of a print-past or a digital-future is as misplaced as the Kindle taking over print copies. Dainik Bhaskar, among the largest print groups in India, is putting its money where its mouth is and has set aside an investment of Rs 200 crore to augment its print play which included a massive brand relaunch, entering new markets and increasing its printing facilities. Girish Agarwaal, Promoter Director, Dainik Bhaskar Group, says, “In the metros, the English newspapers are not growing as much but due to that, it has become fashionable to say that print in India is going the same way that it has in the US. There is a misconception around print and it is only our fault that we have not presented the facts and corrected it.” In this interview with Noor Fathima Warsia, Agarwaal details the expansion plans that Bhaskar Group has earmarked for itself including going all aggressive in Bihar – one of the largest print markets in India. Edited Excerpts:
A Culture Cross
RECENTLY CAME ACROSS two interesting articles that were both informative and analytical in their respective areas. One was on how to tackle under-performing cultures, and the other was a worldwide indexing of countries by their capacity to provide education for the future. The digestion of these two pieces side by side brought up some intersecting concepts in my mind. Let me elaborate.
Social VR: The Next Gamechanger?
Until recently, Virtual Reality (VR) was a thing of sci-fimovies. The launch of VR headsets in the last few years, however, changed everything. At Facebook’s F8 conference in April , the company launched its VR social media platform, Facebook Spaces, giving opportunities beyond gaming and entertainment for this technology.With VR becoming mainstream, it may be time for marketers to leverage Spaces and social VR as a platform to connect with consumers.
On Top Of The Global Map
Indian markets are tuning in to a future never seen before, and the world is listening.
Empire Of Babus
Empire Of Babus
Resurrecting Brand Maggi
Has brand Maggi been successfully revived? Nestlé India is on an overdrive to expand its products around health and wellness.
It's Decision Time
Rs. 28,500cr is what the Government has infused in Air India
Farmers' Fury & Politics
11 demands of formers accepted by the Madhya Pradesh government
‘Can't Miss India On Our Network'
Brussels Airlines sees India as an important market. The airline’s CEO, Bernard Gustin, was in India, soon after the airline brought Mumbai onto its direct route network.
Trump Goes Toxic
The West has polluted the world for over 200 years since the industrial revolution in the 1770S... through the 1900S
Fortifying Business For Tomorrow
Can baby food, nutrition and dairy segments alone help Danone double its India business?
Can India Takeover The Medical Devices Sector?
The government's efforts to boost the domestic medical devices sector do not have a serious ring about them
Indian Defence Sector: The New Spitfires
Indian defence SMEs are betting on the new defence procurement policy to boost indigenous manufacturing, but challenges remain.
How To Choose The Best Health Insurance
Choosing a health insurance plan on the basis of labels alone can be a dicey proposition. Instead, opt for the one that best meets your requirements.
Inside India's Property Plummet
The residential market is still and listless. But prices have abated, and with builders desperate, home buyers can bargain and squeeze out a sweet deal.
Meet Top 6 'Serial Entrepreneurs'
Many find it difficult to take a risk and start their first business, but not serial entrepreneurs. They thrive on the risk and the high. Build, scale and sell, is their mantra.
Startups In India: What Clicks, What Fails
Startups in India will see consolidation in the next few years, and not everyone is going to survive.
Who Wants To Be A Banker?
The change in the economy will surely help, but a big worry for banks continues to be the dud-loan issue.
Dressing Up The CEO
There's a lot more to power dressing for men than just a suit.
Google-Huawei Nexus 6p: Android On Its Best
The Google-Huawei Nexus 6p is a marvel of speed and makes the new marshmallow come into its own
The Chef As A Brand
Whether he is a TV chef or a “real” restaurant chef, the image of the chef sells products, if not necessarily his restaurant!
Sorrell Down
As the CEO of the world’s largest marketing and advertising holding company abruptly steps down, the industry reflects on what’s next for WPP and for advertising itself
Finding Leverage Through Blockchain
Blockchain technology uncomplicates several processes and benefits, in particular, India’s entrepreneurial ecosystem
Future Through Multiple Lens
The human race has only gotten better with time and it is important to not over expect from technology alone
When Speed Will Be Of The Essence
With a QR code in everybody’s pocket, enhanced data mining abilities, predictive banking and speed of delivery will distinguish the winners from the also-rans
Riding The Women's Freedom Wave
THE MEANING OF ‘FREEDOM’ for women in India is complicated.