Ravi Lalwani: The BFSI sector is rapidly shifting toward more personalized and digital-first financial services. What specific advancements or strategic changes does your organization plan to implement by 2025 to meet evolving market expectations? Are there particular markets where you aim to expand your presence or market share?
Gyanendra Singh: At Aviva, we are evolving our strategy with a strong focus on transitioning from a 'protection-only' approach to one that also emphasizes 'prevention.' This aligns with our mission to inspire customers to embrace healthier lifestyles through our guiding principles: Physical fitness, Balanced Nutrition, Proactive Health-checks, Mental Wellbeing, and Financial Security. These pillars form the core of our customer engagement initiatives and product development.
Our Aviva Signature 3D Term Plan, for example, integrates a unique Preventive Wellness Package, which includes a smart Body Composition Monitor and a Smartwatch to track health metrics. The plan also features an AI-powered Nutrition planner that provides personalized dietary recommendations. Additionally, genetic testing and a blood pressure monitor are incorporated for regular health assessments, supporting customers in their preventive care journey.
هذه القصة مأخوذة من طبعة December 2024 من Banking Frontiers.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة December 2024 من Banking Frontiers.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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