Campaign reaches 60 mn; App Downloads up 33X

Devam Sardana, Business Head at Lemonn, is seeking to attract a large number of new investors into stock markets:

- Ravi Lalwani

Who does not want stock investing to be easy and engaging? Everyone, right. That is what PeepalCo has taken up through its app Lemonn. It aims to enable everyone to own a share of India’s growth story.

Lemonn customizes engagement for different customer segments and targets specific demographics and categories. The app is designed with a focus on new investors, reflecting Lemonn’s commitment to clarity and simplicity. The sad fact is that despite a post-pandemic surge, only about 6% of Indians invest in the stock market. Lemonn’s goal is to make investing as accessible and effortless as possible. For this, the app features are customized targeting the needs and requirements of new investors, helping them discover and make decisions seamlessly.

Devam reveals: “Our research showed that prospective investors were seeking well-analyzed and easily accessible stock recommendations. In response, we introduced the analyst rating feature, which offers curated stock picks from 40 expert analysts. This feature has proven to be highly effective, with 29% of our users relying on these analyst recommendations for their investment decisions.”

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