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NEW COLLECTIONS
February 2023
|Business Of Fashion
Find out what brands were up to, from Caprese collaborating with Manish Malhotra to Rangriti's Lohri collection.
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Bollywood actor Katrina Kaif has partnered with luxury fashion reseller Saritoria to recycle a range of garments from her wardrobe and sell them on Saritoria’s e-commerce store. Saritoria also launched a dedicated shopping app on January 18. The app is an extension of Saritoria’s online store and is designed to offer shoppers an engaging way to shop on the go and stay up to date with new drops.
هذه القصة من طبعة February 2023 من Business Of Fashion.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Business Of Fashion
Business Of Fashion
BEYOND THE BASICS Inside the Transformation of India's $20 Billion Innerwear Industry
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THE 2025 WAVE 20 International Brands Betting Big on India
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FLORET
Floret began its journey with a simple mission to bridge the gap between comfort and affordability in India's innerwear market. What started as a functional brand soon evolved into one that celebrates confidence, style, and inclusivity. A major turning point came in 2010, when KCJ Lingeries Pvt. Ltd. repositioned Floret as a modern, fashion-forward innerwear brand designed for the evolving needs and body types of Indian women. Today, Floret's portfolio spans bras, panties, camisoles, slips, and activewear, each crafted to offer comfort without compromising on style. The brand has also begun exploring loungewear and plans to foray into men’s and youth segments through new verticals.
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KALYANI INNERWEAR
From its modest beginnings in 1995, Kalyani Innerwear has grown into India's No. 1 lingerie manufacturing brand, built on a simple yet powerful mission of empowering women through comfort, confidence, and choice. What began as a price-accessible, quality-driven brand has evolved into a name that blends modernity, elegance, and inclusivity, resonating deeply with women across both urban and rural India.
3 mins
October 2025
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INDIA'S NEXT FASHION REVOLUTION IS PHYGITAL
Where Stores Meet Screens
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U.S. POLO ASSN.
Renowned for its premium casualwear, U.S. Polo Assn. (USPA) has successfully ventured into the innerwear segment, extending its sporty, authentic, and aspirational brand identity to everyday essentials.
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amanté Bringing Together Comfort, Quality, & Design in India's Premium Intimate Wear Market
India's intimate wear market, is projected to grow from ₹66,703 crore in 2024 to ₹1,07,308 crore by 2029 at a compound annual growth rate (CAGR) of 10% between in this 5 year time frame.
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UNDERJEANS
UnderJeans by Spykar was founded on the belief that innerwear should be more than functional and should embody confidence, individuality, and comfort. What began as a youthful extension of Spykar has evolved into a distinct super-premium innerwear brand known for bold design, superior fit, and modern everyday essentials. Today, it represents a blend of global aesthetics and Indian comfort sensibilities. The men's range includes trunks, briefs, vests, athleisure-inspired loungewear, and travel pants. Each piece combines performance and style through high-quality stretchable fabrics with moisture management and antimicrobial properties, complemented by contemporary silhouettes and striking waistbands.
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SQUEEZE & TEASE
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Redefining Essentials
Innovation at the Heart of India's Innerwear Market
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