SSBEAUTY IS BEING VISUALIZED AS A ONE-STOP-SHOP FOR ALL BEAUTY BRANDS: Biju Kassim, President

In an exclusive conversation with IMAGES Business of Fashion, Biju Kassim, President SSBeauty, talks about Shopper's Stop homegrown beauty company, SSBeauty, even as he delves into the beauty sector in India, which is anything but skin deep...

- Surabhi Khosla

India is getting a facelift and the makeover has been fast and firm. The Indian beauty and personal care industry is exploding, with market size across the country slated to hit Rs 2 trillion by 2025, according to a study by Statista.

In this mushrooming scenario, Indian beauty retail companies are a dime a dozen, but only a few truly meet international standards of quality and luxury, at affordable prices.

One such homegrown company is SSBeauty, Shoppers Stop's luxury beauty store chain. Launched in February 2022 in Mumbai, Shoppers Stop has since then opened 11 standalone beauty stores of SSBeauty. The company provides an extensive range of select and exclusive beauty brands including renowned global brands such as Clinique, Estee Lauder, Bobbi Brown, and many more.

Its own brand, Arcelia, known for its quality and innovation, caters to a wide range of beauty needs. SSBeauty currently occupies 17% of the overall Shoppers Stop portfolio.

In an exclusive, free-ranging conversation with IMAGES Business of Fashion, Biju Kassim, President SSBeauty, reveals all there is to know about SSBeauty, and delves into the beauty sector in India, which is anything but skin deep.

Market Presence

SSBeauty's presence spans major cities and towns, with a strategic focus on key retail hubs and high-traffic locations in India as well as in the rapidly growing tier 2 and 3 cities. We have 11 stores currently, which showcase an extensive range of premium beauty brands both Indian and international.