ONE OF THE miracle stories in the aftermath of the devastating Covid-19 pandemic has been the Indian box office. It has demonstrated not only remarkable resilience in the face of other technological advancements, such as the rise of streaming services, but post-pandemic, it has come back with a vengeance. According to a report by India’s largest multiplex chain, PVR INOX, the
Indian box office has experienced a notable growth of 12%, reaching $1.5 billion in 2023 from $1.3 billion in 2019. This stands in stark contrast to substantial declines of 17% and 20%, respectively, in markets like China and the US during the same period. No wonder then that Ajay Bijli, the Managing Director of PVR INOX, is in a jubilant mood.
“It is truly heartening to see India emerge as the sole major market worldwide to surpass pre-pandemic peak box office collections in 2023,” he stated in a recent press release.
Additionally, a recent report from market intelligence firm Ormax showed that 2023 marked a historic milestone, with gross box office earnings reaching ₹12,226 crore, making it the first year when the number surpassed the ₹12,000-crore mark in India. But what worked in India’s favour? According to Tushar Dhingra, Cofounder & CEO of Dhishoom Cinemas, the answer lies in the country’s very robust film culture.
هذه القصة مأخوذة من طبعة March 03, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة March 03, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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