WHAT IS pale gold in colour, smells of citrus fruits and honey with notes of vanilla and salted caramel, and tastes like heaven? Whisky, of course! And where do you go when you want to explore the best whisky in the world? Scotland, of course! And so it was that I landed in Aberdeen last month and drove to Keith, abode of whisky legends like Chivas Regal and The Glenlivet.
Much like Nessie, kilts, and bagpipes, Scotland is inseparable from whisky, its national drink. Whisky has played an integral role in Scottish life since 1494. The term ‘whisky’ comes from the Gaelic ‘uisge beatha’ or ‘usquebaugh’, (don’t even try pronouncing it!) which means ‘water of life’. For whisky to be called Scotch, it must be made in Scotland. There are other rules too—it has to be made from just three natural ingredients (water, yeast and cereal), and it must be matured in oak casks for a minimum of three years.
So popular is Scotch across the globe that 53 bottles are shipped to over 180 countries around the world every second. Last year, Scotland exported whisky worth £6.2 billion, accounting for 26 per cent of all of Scotland’s international goods exports.
There’s another upside to the popularity of Scotch whisky worldwide—an increasingly large number of people are flocking to its distilleries to discover the process behind the spirit. In 2019, the Scotch Whisky Association reported a record 2.2 million visits to whisky distilleries, making it one of the most popular attractions in Scotland. Most distilleries across the country have visitor centres with in-house guides giving curious visitors tours of the operations.
هذه القصة مأخوذة من طبعة September 03, 2023 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 03, 2023 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Pension Scheme - Safety Net
The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math
The Reit Choice?
Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility
CORPORATE - Calling to Account
The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm
EMPLOYMENT: Skills Push
The skill development ministry plans to partner with the UGC to improve the employability of undergraduates
Building on a Vision
L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE
"KYS more important than KYC"
Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore
ROXX STAR
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
HIT THE GROUND RUNNING
Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider
TURNING THE TABLES
INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND
THE EVOLUTION OF ATHERA
IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS