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Getting Top Talent to Stick Around

December 2022

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Entrepreneur US

The best workers have plenty of options, so employers must get creative to keep them. Here, six business leaders describe their strongest retention strategies.

Getting Top Talent to Stick Around

1/ Commit to a mission.

"Since becoming B Corp certified in 2020, we've retained almost three-fourths of our first 50 employees and attracted our next 50 'keepers. Through employee surveys, we've learned that our B Corp status and our mission-led approach are a key driver for bright, competitive talent to join our team. Great people want to work for companies that walk the talk." -TOMÁS FROES, founder and CEO, Kencko

2/ Put employees first.

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