Connecting in-store sensors with AI engines is the new approach retailers in Asia should consider for optimising their operations, according to Matrix Choong, Advantech ASEAN Service-IoT head. Choong shared this perspective during an interview with Retail Asia at Advantech’s stand at the inaugural NRF Retail Show in Singapore in June 2024.
“Advantech excels in integrating AI and IoT, ensuring that both technologies work seamlessly together. We don’t focus solely on AI or IoT but leverage their combined potential to create smarter, more intelligent retail environments,” Mr Choong said.
Retail stores are increasingly adopting AI, and Advantech’s standout innovation is a generative AI assistant designed specifically for retail environments. This tool manages marketing promotions, answers customer queries, and facilitates payments, offering informative content both in-store and remotely. It’s user-friendly—no technical expertise is needed. Customers simply interact with it as they would with a person, engaging in conversation to get the information they need. Advantech also provides all-in-one terminal computers that handle multiple functions, including kiosk operations and inventory management.
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