Generally, when we ask a chef why they chose to enter the food business or what inspired them to become a chef, the typical answer is a love for food and spending time cooking alongside their mother or grandmother. However, for Chef Adwait Anantwar — who rose to fame with Mohalla Restaurant in Dubai and is now making waves with his creativity at INJA, the Indo-Japanese restaurant that replaced Indian Accent at The Manor, New Friends Colony in Delhi — it was always about the energy, the process of creating something unique, and an escape from studies. Here are excerpts from the interview:
INJA is a very different as compared to others in the same space. What was the idea behind curating a fusion concept restaurant?
The whole idea was to be different and incomparable. Honestly, I hate being compared to others, as it happened a lot while I was growing up, and I’m sure many people from my generation can relate. So, the drive to stand out and be unique was the initial thought behind creating a new concept, which ultimately led me to create INJA.
Why Indo-Japanese as a fusion?
هذه القصة مأخوذة من طبعة October - December 2024 من Retailer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October - December 2024 من Retailer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.
The AI-Powered Future
In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.
D2C's King: Vivek Biyani
How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.
Chef Adwait Anantwar's Flavor Magic at INJA
In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.
QC is the Secret to myTrident's 400% Growth!
With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!
SPEED MEETS STYLE
With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies
Indian Origin D2C Brands Make Mark in Global Markets
For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.
TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
How India's Pet Care Industry is Raising the Woof!
India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.
